MeRLIN Sourcing and Euro Global Consultancy (EGC) have entered a partnership to bring strategic sourcing and supplier relationship management technology to organizations across the Middle East.

Procurement teams in the region are being asked to cut cost, improve supplier performance, and digitize processes. Manual workflows built on spreadsheets and email stop being a workaround and become the constraint on cost, speed, and supplier performance.

MeRLIN replaces that with one platform covering supplier lifecycle management, RFx and eAuctions, contract management, eProcurement, and procurement analytics. EGC brings established relationships across the region and the technical depth to fit MeRLIN into the systems customers already run from requirements assessment through integration and ongoing support.

The partnership targets trading, distribution, maritime, and services organizations, where supplier counts are high and sourcing cycle time hits the business directly.

Vetri Selvan, Founder & CEO, MeRLIN Sourcing: "Sourcing technology only delivers when someone is close enough to the customer to make it part of how they work. EGC gives us that presence across the GCC."

Engr. Faizal Ghani Omar Ali, Co-Founder & CEO, Euro Global Consultancy: "Our clients want practical technology that improves efficiency and decision-making. MeRLIN gives us a proven platform for organizations that have outgrown manual procurement."

About MeRLIN Sourcing: MeRLIN is a strategic direct sourcing solution offering integrated sourcing process automation along with supplier relationship management, category management, contract management, audits, and eProcurement, augmented by advanced analytics. Modular, configurable, and built on the Microsoft technology stack, MeRLIN can be deployed on premise or in the cloud.

About Euro Global Consultancy: Euro Global Consultancy (EGC), headquartered in Dubai, UAE, focuses on IT solutions, technology consulting, digital transformation, and business solution delivery. Its IT division provides customized business applications, CRM and process automation, and customer experience solutions, with delivery experience across the maritime, trading, and services sectors.