Riyadh, Saudi Arabia – September 4, 2025 – AOT, a certified service partner of Celonis in the Middle East, today announced the launch of a comprehensive awareness campaign focused on the transformative power of Process Mining for organizations across Saudi Arabia. This initiative builds upon the significant success AOT and Celonis achieved last year in optimizing the operations of numerous Saudi institutions through the implementation of advanced Process Mining solutions.
The campaign will leverage multiple channels to educate and engage key decision-makers:
● Educational Social Media Content: Informative posts will explain Process Mining technology and its benefits in clear, accessible language.
● Sector-Specific Webinars: A series of webinars will deliver tailored content for the financial services, healthcare, manufacturing, and logistics industries, showcasing the relevance of Process Mining to their unique challenges and opportunities.
● Success Story Showcases: Demonstrations of successful Process Mining implementations by AOT in collaboration with Celonis will illustrate how organizations can achieve their digital transformation plans and improve operational efficiency.
● Expert Guidance: Practical advice and best practices for process optimization and digital transformation will be shared to empower organizations to take action.

"We are proud to launch this campaign to raise awareness of how process mining can drive institutional excellence," said Mohamed Farouk, Director of AOT Process Intelligence Practice Saudi Arabia. "It’s not just a tool for efficiency — it’s a holistic strategy for sustainable growth and future readiness."
Dave Hitt, Regional VP for Middle East and Africa (MEA) at Celonis, added: “Our partnership with AOT has proven that process improvement is a critical success factor in modern business. We look forward to sharing our expertise with various sectors in the Kingdom through this campaign.”
Key Objectives of the Campaign:
● Increase awareness of Process Mining’s crucial role in achieving organizational excellence.
● Equip companies with the knowledge and tools necessary to adopt best-in-class process management practices.
● Showcase successful transformation projects implemented by AOT and Celonis, providing real-world examples of the technology's impact.
● Deliver sector-specific content to maximize relevance and value for target audiences in financial services, healthcare, manufacturing, and logistics.
About AOT
AOT is a leading service partner of Celonis in the Middle East, specializing in helping organizations leverage the power of Process Mining to achieve operational excellence and drive digital transformation.

About Celonis
Celonis makes processes work for people, companies, and the planet. The Celonis Process Intelligence Platform, powered by process mining and AI, combines process data and business context to create a living digital twin of the enterprise, connecting people to processes, teams to each other, and AI to the business. Thousands of companies worldwide, including half of the top 200 companies on the Forbes Global 2000, use Celonis to understand their business, optimize operations and drive significant value across the top, bottom, and green lines.

Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.

© 2025 Celonis SE. All rights reserved. Celonis and the Celonis “droplet” logo are trademarks or registered trademarks of Celonis SE in Germany and other jurisdictions. All other product and company names are trademarks or registered trademarks of their respective owners.

Mohamed Farouk
[email protected]
+966 56 242 4625