Kendall & Potter was established as a real estate company in 1969. The brokers Skipper Kendall and William Potter moved to Aptos to fulfill their dream of working in a small town in Santa Cruz County. In 1972, they expanded their services to include property management and relocation from Santa Cruz to the Monterey Coast.

Kendall & Potter continues to be seen as one of the leading forces in Santa Cruz Property Management and Real Estate. The Real Estate Division of the company was sold in 1980. Kendall and Potter remained brokers of the Property Management Department until 1993. Rita Law, DRE#00756074, now owner/broker, purchased the property management department in 1993 and has been on site ever since.