Mumbai, Maharashtra, July 2026 — AurumOne, a DPIIT-recognised fintech startup operated by Vissva Fintech Private Limited, has launched a certified doorstep gold buying service across the Mumbai Metropolitan Region, fundamentally changing the experience of selling gold for millions of households that have historically been shortchanged by unorganised buyers.

The company combines AERB-certified XRF purity technology, transparent pricing at live MCX rates, and a doorstep service that reaches every corner of MMR — ensuring that no household gold seller needs to settle for less than the right price, ever again.

A MARKET BUILT ON INFORMATION ASYMMETRY — AND WHO PAYS THE PRICE

India's households hold over 27,000 metric tonnes of gold — an estimated ₹65 trillion in value, accumulated across generations. When families face financial emergencies, medical expenses or life events that require liquidity, gold is often the first and fastest asset they turn to.

Yet the experience of selling gold has historically been defined by mistrust, manipulation, and loss. Local lenders, unorganised pawnbrokers, and even established jewellers routinely understate gold purity, apply undisclosed deductions, delay payments, and offer rates well below the live MCX market price. Without access to independent purity testing or transparent pricing, most gold sellers have no way to verify whether they received the right value — until it is too late.

The result is a silent financial loss affecting millions of Indian households every year — most of whom never realise they have been shortchanged.

"In India, we trust gold with our savings, our ceremonies, and our futures. But when the time comes to sell, most families walk into a deeply unequal transaction. They hand over gold accumulated over decades and walk away with less than it is worth — because they had no way to verify what they were being told. AurumOne exists to change that."
— Sharad Ingule, Founder and Chairman, AurumOne

REACHING EVERY CORNER OF MUMBAI METROPOLITAN REGION

AurumOne's doorstep service covers the full breadth of MMR — including areas that have traditionally been underserved by organised gold buying services. The company's trained valuers operate across all major residential corridors of the region:

▪ Mumbai — All suburbs from Bandra and Kurla to Borivali, Malad, Andheri, and Dadar
▪ Mira Road, Bhayandar and Naigaon — The rapidly growing residential corridors of Palghar district
▪ Vasai, Virar and Nalasopara — High-density residential areas with significant household gold stock and limited access to organised buyers
▪ Thane — Including Thane city, Bhiwandi, Ambernath, and Badlapur
▪ Navi Mumbai — Spanning Vashi, Kharghar, Belapur, Kopar Khairane, and Panvel
▪ Dombivali and Kalyan — The twin cities of Thane district with large middle-class residential populations

For customers who prefer a physical interaction, AurumOne's branch at Mira Road East, Thane 401107 offers the same certified service with walk-in access — Monday to Saturday, 10 AM to 7 PM.
"Distance should never be the reason a household gold seller settles for less. Whether you are in Virar or Vashi, Kalyan or Kurla — AurumOne comes to you. That is not a convenience we offer. It is a commitment."
— Sharad Ingule, Founder and Chairman, AurumOne

WHAT CUSTOMERS ARE SAYING

The response from customers across MMR has reflected the depth of the need AurumOne addresses. The company has received over 25 five-star reviews on Google — entirely organic and unsolicited — describing experiences that stand in stark contrast to their previous encounters with unorganised gold buyers.

"Transparency, a rare factor in gold business, is what we experienced at Aurum. The founder explained testing, purity, pricing — humbly, professionally, with maturity. Recommended for all who want a genuine, positive, trustworthy experience."
— Ajit Vidya, Mumbai

"Professional service from start to finish. Zero hidden deductions and very clear communication. Refreshing to see such reliability in the gold buying market."
— Dipesh Bahiramkar, Mumbai

"They visit home and every action is done in front of you. 100% transparency and within 5 minutes of calculation, money was transferred to my account."
— Sanjana Wayangankar, Mumbai


ABOUT AURUMONE
AurumOne, operated by Vissva Fintech Private Limited, is a DPIIT-recognised fintech startup headquartered in Mumbai, Maharashtra. The company offers gold purity testing, transparent gold buying at live MCX rates and instant bank transfer payments to household gold sellers across the Mumbai Metropolitan Region. AurumOne operates a doorstep gold buying service across all of MMR and a walk-in branch at Mira Road East, Thane 401107.

For more details visit this webiste : https://aurumone.in/

MEDIA CONTACT
Sharad Ingule
Founder & Chairman, AurumOne
+91 98190 10084
[email protected]