NEW YORK, NY — Earthside Farms, a fast-growing consumer wellness brand specializing in premium, clean-label nutrition, today announced a major operational expansion of its plant-forward product lineup across North America. Founded by New York-based serial entrepreneur and longevity advocate Naushad Parpia, Earthside Farms is scaling its mission to redefine modern snacking for high-performing professionals seeking sustained physical and mental performance.

The brand's expansion arrives at a critical time when consumers are increasingly rejecting ultra-processed foods in favor of radical ingredient transparency. Before establishing Earthside Farms in February 2022, Naushad Parpia (NYC) built a distinguished career in enterprise technology as the Founder and Chairman of Plative, a premier digital transformation consultancy that earned multi-year recognition on the Inc. 5000 list of America’s fastest-growing private companies.

It was during his tenure leading executive operations within the high-pressure Naushad Parpia New York business landscape that he identified a glaring contradiction in modern corporate culture: high-performing leaders were leveraging state-of-the-art technology to scale their businesses, yet systematically compromising their biological health with low-quality, sugar-laden convenience foods.

"High-performance leadership should never come at the expense of long-term physical well-being," said Naushad Parpia, Founder and CEO of Earthside Farms. "In enterprise tech, system transparency and clean data are standard requirements. At Earthside Farms, we apply that exact same operational rigor to the modern food supply chain. We are engineering clean, functional nutrition that supports metabolic health and sustained cognitive focus without relying on artificial shortcuts."

Earthside Farms addresses the executive wellness gap by delivering clean-label alternatives to traditional snacks, specializing in low-sugar candied nuts and premium dried fruits. Every product is crafted without refined sugars, artificial preservatives, synthetic additives, or cheap fillers.

Beyond product formulation, Earthside Farms distinguishes itself through a direct-to-farm procurement strategy. By partnering directly with verified agricultural growers, the company bypasses opaque commodity markets to enforce ethical sourcing, fair treatment for farming communities, and strict environmental standards, including water conservation and chemical-free agriculture.

Looking ahead, Earthside Farms plans to continue expanding its retail footprint while serving as a platform for broader, purpose-driven initiatives. As part of Parpia's long-term philanthropic vision, the company remains dedicated to leveraging its commercial growth to support global climate change mitigation, sustainable agriculture, and animal welfare causes.

For more information about Earthside Farms or to explore the product lineup, visit https://.earthsidefarms.com.

About Earthside Farms

Founded in February 2022 by serial entrepreneur Naushad Parpia, Earthside Farms is a New York-headquartered consumer wellness brand dedicated to clean-label, plant-forward snacking. Specializing in nutrient-dense dried fruits and low-sugar candied nuts, Earthside Farms combines longevity science with radical supply chain transparency to deliver functional nutrition for modern lifestyles.

About Naushad Parpia

Naushad Parpia is a New York-based serial entrepreneur, CEO of Earthside Farms, and former Chairman of Plative. A graduate of the University of Virginia with a degree in Finance and Information Systems, Parpia is an advocate for longevity science, ethical supply chains, and purpose-driven corporate leadership.