Dubai, UAE – June 26, 2026 – EXEED UAE today announced the launch of its Dubai Summer Surprises (DSS) 2026 promotional campaign, giving eligible customers the opportunity to win premium EXEED SUVs through the official DSS Digital Raffle from 2 July through 30 August 2026.

The campaign marks EXEED UAE's latest customer engagement initiative and forms part of the brand's ongoing efforts to expand its presence in the UAE automotive market. Through the promotion, shoppers who make qualifying purchases at participating malls during Dubai Summer Surprises will be eligible to enter the DSS Digital Raffle in accordance with the campaign terms and conditions.

The announcement reflects EXEED UAE's continued investment in customer-focused experiences while supporting one of Dubai's largest annual retail festivals. The campaign is designed to increase brand engagement and provide consumers with the opportunity to experience EXEED's premium SUV lineup through one of the region's most recognized promotional events.

"Dubai Summer Surprises continues to attract millions of shoppers and visitors every year, making it an ideal platform to connect with customers across the UAE," said a spokesperson for EXEED UAE. "We are excited to launch this promotional campaign and provide shoppers with an opportunity to win an EXEED vehicle while enjoying everything the festival has to offer."

Dubai Summer Surprises 2026, organized by Dubai Festivals and Retail Establishment (DFRE), will feature shopping promotions, entertainment, family attractions, dining experiences, hotel offers, and citywide prize campaigns throughout its 60-day schedule.

EXEED's participation supports the company's broader strategy of strengthening brand awareness in the UAE while showcasing its range of intelligent premium SUVs. The company's vehicles combine advanced driver-assistance systems, connected technologies, modern design, spacious interiors, and premium comfort to meet the needs of today's drivers.

Customers can visit participating retail locations during Dubai Summer Surprises to learn more about the campaign and complete eligible purchases to enter the official DSS Digital Raffle.

About EXEED UAE

EXEED UAE is the official distributor of EXEED premium SUVs in the United Arab Emirates. The brand offers a growing lineup of intelligent luxury vehicles engineered to deliver advanced technology, safety, comfort, and performance. EXEED continues to expand its presence across the UAE through innovative products and customer engagement initiatives.

For more information, visit https://exeed-uae.com/.