London, UK - 4 September 2025 - intent.ly, the performance-based conversion optimisation platform, has entered into a strategic joint venture with Help Me Choose A.I., the A.I. product guide and zero-party data platform. This partnership will enable intent.ly to exclusively distribute the platform as intent.ly SmartChoice to advertisers, leveraging its global presence and client base.

By integrating this cutting-edge generative AI-powered product recommendation guide into intent.ly's suite of conversion rate optimisation (CRO) technologies, the collaboration delivers a powerful solution to help online shoppers make faster, more confident purchase decisions.

Acting as a virtual store assistant, intent.ly’s SmartChoice uses data feeds and intelligent questioning to deliver personalised product recommendations. By guiding shoppers to the right products faster, it reduces choice overload and basket abandonment - ultimately increasing conversion rates and average order values for retailers.

This move strengthens intent.ly's commitment to driving value for brands and optimising experiences for consumers. intent.ly SmartChoice is a natural fit for intent.ly, complementing existing CRO solutions such as website overlays, in-page campaigns, email remarketing, and voucher code analytics.

“This compelling solution opens the door to new verticals and markets, unlocking both fresh business opportunities and accelerated growth for our existing clients,” said Ennis Al-Saiegh, Founder and CEO of intent.ly. “With Help Me Choose A.I.'s generative AI power, speed, and simple set up, combined with our global scale and expert managed service, this partnership is perfectly positioned to deliver real-world impact.”

Help Me Choose A.I, whose impressive client base already includes Canon, HP, and a number of Telco brands, will benefit from access to intent.ly’s international partnerships with networks and agencies, go-to-market expertise, and customer base which includes leading brands in sectors such as fashion, telco, consumer electronics, travel, and much more.

“Joining forces with intent.ly gives us the platform to scale in a way that simply wouldn’t be possible alone,” said Al Ryrie, Founder and CEO of Help Me Choose A.I. “Together, we can bring our innovation to new markets at pace - and deliver more value to clients and their customers.”

intent.ly will now roll out the solution as intent.ly SmartChoice, with dedicated support, onboarding, and co-marketing plans already in motion. Both companies will continue to invest in joint innovation and explore further sector-specific applications of the technology.

For more information, visit intent.ly/smart.choice

About intent.ly
intent.ly is an award-winning shopper journey optimisation platform empowering online retailers to engage and convert shoppers. Personalised engagement tools - website overlays, in-page campaigns, email remarketing, brand partnerships and voucher code analytics - enable brands to achieve a wide range of ecommerce KPIs.

About Help Me Choose A.I.
Help Me Choose A.I. is a zero-party data and product recommendation platform founded in 2017. Seamless to deploy and fully customisable, Help Me Choose A.I. boosts conversions, increases customer satisfaction, and drives long-term loyalty.

Media contact:
Amy Jordan
Marketing Manager
[email protected]
020 3695 7895