NASC Rising Supplier brings a time-honored adaptogenic herb to separate, species-specific formulas for cats and dogs
LOUISVILLE, KY. — October 27, 2026 — Pet Wellbeing, the holistic supplement company providing pet parents with vet-formulated products since 2001, today announced the launch of liquid Ashwagandha for Cats and liquid Ashwagandha for Dogs. The two formulas are designed to support a calm, balanced mood and help pets adapt to everyday stress.
Ashwagandha is an adaptogenic herb that Ayurvedic practice has relied on for centuries. Pet Wellbeing's herbalists and veterinarians developed each formula for dogs and cats, with a liquid tincture and administration suited to the needs of cats and dogs.
The launch comes ahead of the holiday season, when travel, houseguests, new routines and New Year's fireworks can unsettle even easygoing pets.
"Pet parents tell us the holidays are some of the hardest weeks for their cats and dogs," said Mandy Tinevez, Lead Product Developer and Clinical Herbalist at Pet Wellbeing. "We wanted to give them a daily, gentle option they can trust, made with the same care we put into every product, and that includes cats, who are too often an afterthought in this category."
"More and more people are learning about herbs and appreciate having the flexibility of using a single herb that is formulated just for pets," said Mandy.

Product highlights
Supports a calm, relaxed mood during stressful moments


Helps the body adapt to everyday stressors such as travel, vet visits, grooming and loud noises


Formulated by herbalists and veterinarians


Made in an FDA-registered, GMP-certified facility and third-party tested


Pet Wellbeing holds the National Animal Supplement Council (NASC) Quality Seal and was named Rising Supplier at NASC's 2026 conference.

Availability
Ashwagandha for Cats and Ashwagandha for Dogs will be available starting October 27, 2026 at petwellbeing.com and Amazon.
As with any supplement, Pet Wellbeing recommends that pet parents talk with their veterinarian before adding a new product to their pet's routine.

About Pet Wellbeing
Since 2001, Pet Wellbeing has given pet parents high-quality, holistic health options for cats and dogs. Its team of herbalists and veterinarians brings together traditional herbal practice, scientific research, and real-world experience to develop trusted, herbal supplements. The company is based in Louisville, Kentucky, and Vancouver, BC, and its products are available at petwellbeing.com, on Amazon, and through retailers including Chewy and Petco.

Media contact
Lori McCauley, Operational Quality Manager, [email protected] · 1-877-633-2401