TIJUANA, Mexico — July 31, 2026 — ITC – Immunity Therapy Center and PlacidWay Medical Tourism today announced a closer collaboration to strengthen medical tourism in Tijuana after ITC received Baja California’s Health Tourism Seal in June 2026, helping international patients identify clearer trust, security and safety standards before crossing the U.S.-Mexico border for care.

Cross-Border Demand Makes Verification Essential
Dr. Carlos Bautista, founder and medical director of ITC – Immunity Therapy Center, and Pramod Goel, founder and CEO of PlacidWay Medical Tourism, said the recognition addresses one of the sector’s most persistent challenges: patients often must evaluate a foreign provider while managing a serious diagnosis, unfamiliar regulations, travel logistics and limited time.

Tijuana’s proximity to Southern California has made the city an important destination for international healthcare. However, convenience and lower travel barriers do not remove the need for due diligence. Patients need visible evidence of service standards, clear communication, travel security information, and accountable coordination before making medical, financial, and travel commitments.

The collaboration focuses on helping patients understand what the Health Tourism Seal represents and what additional questions remain necessary. It also supports clearer communication between prospective patients, the PlacidWay platform, and ITC’s clinical team before travel begins.

What the Baja California Health Tourism Seal Signals?
Baja California Secretary of Tourism Miguel Ángel Badiola Montaño presented the seal to ITC in June 2026. The distinction recognizes health tourism organizations that complete an evaluation focused on patient service, appropriate facilities, transparent information, communication, staff preparation, and continuous improvement.

The Health Tourism Seal creates an important verification point, but it does not replace physician licensure, medical credentials, facility permits, treatment-specific informed consent or independent medical advice. Patients should view the seal as one part of a broader safety review rather than a guarantee of a particular medical result.

"For an international patient, safety begins before the first appointment," said Dr. Carlos Bautista, founder and medical director of ITC – Immunity Therapy Center. "The Health Tourism Seal makes part of our operational commitment visible, while patients should still verify the physician, treatment plan, costs, risks and aftercare before they travel."
Founded in 2007, ITC provides medically supervised, individualized programs for patients exploring cancer treatment in Tijuana and care for autoimmune, chronic degenerative and infectious conditions. The center develops treatment plans after reviewing each patient’s medical history, current condition, and personal care needs.

How ITC and PlacidWay Support a Safer Patient Journey?
Under the collaboration, the PlacidWay platform helps patients organize essential questions, request provider information, and establish direct communication with ITC. The clinic then reviews available medical records, explains whether an evaluation is appropriate, outlines proposed services and identifies information needed before an international patient travels.

Patients should receive written information covering the proposed treatment, expected schedule, estimated costs, physician involvement, potential risks, medication instructions, lodging needs, local transportation, and follow-up responsibilities. Clear records reduce misunderstandings and help patients and their family members understand the medical travel plan.

"Cross-border medical tourism becomes safer when trust moves from marketing language to evidence patients can check," said Pramod Goel, founder and CEO of PlacidWay Medical Tourism. "Our collaboration with ITC focuses on clearer information, direct questions and coordinated communication before, during and after travel."
This coordination also helps patients distinguish tourism-service recognition from clinical authorization. PlacidWay and ITC encourage patients to verify both categories and to keep copies of medical records, identification, contact details, payment terms and emergency instructions throughout the journey.

What Patients Should Confirm Before Crossing the Border?
Before choosing medical tourism in Tijuana, patients should ask whether the Health Tourism Seal is current and request proof from the provider. They should separately confirm the treating physician’s license and role, the clinic’s applicable permits, the complete treatment plan, available alternatives, potential risks, pricing, cancellation terms, aftercare and emergency procedures.

Patients should also understand who will coordinate border arrival, transportation, lodging, and communication with family members. They should obtain direct contact information for both the medical team and the patient coordinator before leaving home.

ITC and PlacidWay will continue expanding patient education around these checkpoints, so cross-border medical care in Baja California becomes easier to evaluate before a patient commits to treatment or travel. Their collaboration positions the Health Tourism Seal as an essential question for patients to raise—not as a substitute for clinical verification, but as a visible indication that a provider has completed a formal health tourism review.

About ITC – Immunity Therapy Center
Founded in 2007 and headquartered in Tijuana, Baja California, ITC – Immunity Therapy Center provides personalized, medically supervised programs for cancer and other chronic health conditions. The center serves domestic and international patients under the direction of founder and Medical Director Dr. Carlos Bautista. Learn more at https://wellness.placidway.com/profile/326601/Alternative-Cancer-Treatment-by-ITC-Cancer-Integrative-Care-for-Healing-and-Wellness.

About PlacidWay Medical Tourism
Founded in 2007 and headquartered in Denver, PlacidWay Medical Tourism is a global healthcare marketplace that connects patients with hospitals, clinics and physicians across international markets. The company provides treatment information, provider discovery, patient communication, and medical travel coordination. Learn more at https://www.placidway.com.

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