Plain & Pixel, a growth infrastructure studio registered as an MSME
with the Government of India, has released seven free tools for
founders and marketing teams, available without registration,
payment, or an email address.

The set includes SiteScope, an AI-powered audit engine that grades
any URL on user experience, search performance, page speed, and
conversion and returns a prioritised fix list; StackMap, which
detects the CRM, analytics, and automation tools running behind any
website; CopyGrade, which scores headlines and calls to action for
clarity and conversion intent; and four further tools covering lead
pipeline scoring, retention signals, infrastructure gaps, and QR
code generation.

Each is built on the same stack the studio uses for paid client
work.

"Agencies ask you to trust a case study written by the agency,"
said Devansh Chaubey, Co-founder and CTO of Plain & Pixel. "We'd
rather you run our tools on your own site and judge the output. If
they're useful, that's the pitch. If they're not, you've lost
nothing and we've both saved a sales call."

Plain & Pixel builds the technical and operational systems
underneath revenue — CRM configuration, lead pipelines, automation
workflows, analytics, and custom applications — rather than running
marketing campaigns. Its work spans four areas: positioning and
design, revenue pipelines and conversion, internal systems and
automation, and growth loops.

The studio's recent work includes NSAT, a cross-platform aptitude
testing platform built for Noida International University and
published to both the Apple App Store and Google Play, and a
digital visitor management system replacing a paper register with
automated CRM lead capture.

Two commitments distinguish the studio's engagements. Systems are
handed over with full documentation, recorded walkthroughs, and
team training, on the principle that a client unable to operate the
system without the studio has not been delivered a finished
product. No retainer is required, and no credentials are withheld.

The studio is also explicit about its stage. Plain & Pixel is
taking on its first outside engagements, and says so rather than
presenting a client roster it has not yet earned.

"We're early, and pretending otherwise would be the first thing a
serious buyer checks," said Arun Kumar, Co-founder and COO. "What
early actually buys you is unreasonable attention and a founder who
answers his own phone."

Each engagement begins with a free infrastructure audit producing a
gap report and priority roadmap before any build begins. Typical
delivery runs six to twelve weeks.

The tools are available at https://plainnpixel.tech/tools

About Plain & Pixel

Plain & Pixel is a growth infrastructure studio based in Greater
Noida, India, building CRM systems, automation workflows, analytics
pipelines, and custom applications for startups and scaling
businesses. Registered MSME, Government of India
(UDYAM-UP-02-0088789). https://plainnpixel.tech