A local business listing is an online entry that contains your business Name, Address and phone number (NAP) along with other details. There are a lot of directories and websites like Yelp, Foursquare and Yellow Pages where local businesses can create free local business listings.
It is important because search engines display your business name, address and phone number (NAP) on local search results pages. ... Getting your business on every listing directories, social sites, search engine and ensuring your business information is updated and keeping it updated.