With the rise in the number of social media platforms, the problem for modern brands today is not only to find an audience, but to build trust that can eventually lead to results. This is what Popbrain.ai is trying to resolve with the launch of their Self-Serve Demand-Side Platform (DSP), which is specifically made for the creator economy.

The new Self-Serve DSP from Popbrain.ai moves away from the conventional "pay-per-post" method, which often left marketers in the dark about their potential ROI. Popbrain.ai, instead, focuses on creating a CPC-based (Cost-Per-Click) advertising structure. This means that brands only have to pay for their advertisements when their target audience is engaging with the content. This ensures a sense of financial security and transparency, which is often lacking in conventional influencer marketing agencies.

With the help of advanced AI algorithms, Popbrain.ai can help brands reach creators who have an audience that matches the specific growth requirements of the brands. This eliminates the element of uncertainty in social advertising, which often leads to brands wasting their performance marketing spend.

"Our mission at Popbrain.ai is to make social advertising as predictable and scalable as search engine marketing," said the team. "By leveraging the power of human creators and artificial intelligence, we can help brands reach their customers in a more efficient and scalable manner."

The Self-Serve DSP from Popbrain.ai is now available for brands to utilize and maximize their performance marketing spend.

For more information, visit https://popbrain.ai.