Acclaimed author Archana Mehrotra is set to launch her latest book “Sugandh” at a grand event hosted by Universal Booksellers, Hazratganj, Lucknow. The launch will take place on 27th September 2025, marking a significant addition to India’s literary and cultural calendar.

“Sugandh” is a one-of-a-kind book that explores the fascinating art and science of perfumery. From the ancient traditions of fragrance-making to the modern perfume industry, the book takes readers on a journey into the timeless world of scents. It highlights not only the technical aspects of perfume creation but also the emotional, cultural, and historical significance of fragrances.

Speaking about her book, Archana Mehrotra said:

“Perfumes are more than scents – they are memories, emotions, and a reflection of culture. Through Sugandh, I want readers to experience how fragrances shape our lives, connect us to traditions, and inspire creativity.”

The book launch will be attended by readers, perfume enthusiasts, academicians, and members of the literary community. Universal Booksellers, a landmark bookstore in Lucknow, provides the perfect backdrop for this special occasion.

Event Details:

Date: 27th September 2025
Venue: Universal Booksellers,
82, Mahatma Gandhi Marg, Block E, Hazratganj, Lucknow, Uttar Pradesh – 226001

About the Author:

Archana Mehrotra is a writer with a deep passion for culture, lifestyle, and storytelling. With Sugandh, she brings together her love for literature and her fascination with fragrances, offering readers a refreshing perspective on the world of perfumes.

Availability:

“Sugandh” will be available at leading bookstores and online platforms following the official launch. Readers can also find more details on the author’s official website:
www.archanamehrotra.in