Priya Gopal Bishoyi is synonymous with Kolkata’s saree supremacy, and it’s all prepared to launch new pure silk collections to benefit weavers and help saree lovers re-cherish the fineness of hand-weaving. While Kolkata’s saree market is flood with machine-woven silk sarees, this special approach from Priya Gopal Bishoyi deserves all the attention of saree enthusiasts.

A pure silk saree can be woven manually as well as with machines, but machine-woven ones can’t match the premium feel that a handwoven saree provides. More to that, the unique designs and thread patterns that a handwoven pure silk comes with make it more gorgeous.

Moreover, machine-woven sarees are never as lustrous as manually woven ones. Unfortunately, the saree market across India, especially in Kolkata, is oversaturated with machine-woven pure silk sarees that are below average in terms of quality.

Saree retailers prefer machine-woven variants because high-volume production is possible with machines. Weaving a pure silk saree manually takes much longer than it takes to weave a saree with a machine. In this market scenario, Priya Gopal Bishoyi is stepping into a different path and breaking the norms by supporting talented artisans.

The heritage saree retailer in Kolkata has always been revered for prioritizing manual craft over the artificial feel of machine-made sarees. They’re extending their support once again to all creative artisans who are losing their worth in today’s world of machine-made sarees.

The operational head of Priya Gopal Bishoyi recently spoke to the media, and he disclosed that their loyal customers prefer manual craft over machine finishes. The quality assurance team of Priya Gopal Bishoyi has received countless feedback from customers to launch handwoven pure silk collections that look and feel premium.

Based on the high demand from the loyal and supportive customer base, they decided to collaborate with more creative and talented artisans from different corners of Bengal, as well as India, and launch something extraordinary.

This is not just showing support for the ancient weaving art, it’s resonating with India’s, especially Bengal’s, true culture. According to the operational head, they’re not doing a favor to the artisans who rely on their craft to run their families. They’re reviving the diminishing craze for original, hand-woven pure silk sarees, which are fascinating in every sense. Their newly launched pure silk collections include pure silk variants from different states and traditions of India, and this collection is a superb hit from the very first day.

Know more: https://www.priyagopalbishoyi.com/product-category/silk-saree/