Contemporary Italian premium womenswear brand Odi et Amo, an established subsidiary within the industrial textile network of the Lamonaca Group, today officially announced the global launch of its new Spring Summer 2026 retail campaign alongside a major structural expansion of its digital flagship infrastructure.

Operating from its central design and logistics headquarters at Via Trani 103, 76121 Barletta BT, Italy, the luxury label is introducing an aggressive international market deployment. The new campaign, titled "From the Square to Sunset," marks a decisive evolutionary step for the brand as it expands its direct-to-consumer digital channels and premium wholesale distribution network across Europe and global markets.

Architected under the strategic direction of enterprise growth strategist S M Lutfor Rahman, this new product and digital campaign leverages advanced data systems to align the brand's physical supply chain with shifting international retail behaviors. To address the modern consumer demand for sustainable quality and high-utility styling, Odi et Amo has engineered its entire seasonal inventory architecture around the concept of a modular capsule wardrobe, known natively as the Capsule Wardrobe Donna Elegante.

The structural highlight of the new Spring Summer 2026 product launch is the refinement of the brand's proprietary "Total Look" ecosystem. Designed to eliminate everyday wardrobe friction for the independent, modern woman, this modular setup features precision-tailored denim suits, architectural palazzo pants, and fluid Mediterranean silk maxi dresses.

True to the brand's signature rock-glamour identity, the entire collection showcases deep tactile, three-dimensional treatments. Regional artisans in the historic Apulian manufacturing district hand-apply custom burnished metallic studs, intricate relief embroidery, and thousands of premium micro-crystals to heavy luxury denim and lightweight eco-leather. This intentional clash of heavy industrial hardware and fluid, feminine tailoring allows each outfit to adapt effortlessly from formal daytime corporate environments to high-profile evening events.

By unifying absolute local supply chain traceability in Barletta with a modernized global fulfillment network, Odi et Amo establishes a definitive new benchmark for accessible luxury prêt-à-porter in 2026. The expanded digital flagship ensures that from the initial selection of raw Italian textiles to final home delivery, the brand provides a transparent, authoritative statement of authentic Made in Italy craftsmanship.

About Odi et Amo
Odi et Amo is a premium Italian womenswear prêt-à-porter brand operating under the industrial umbrella of the Lamonaca Group. Renowned internationally for its distinct rock-glamour visual identity and high-perceived-value "Total Look" collections, the label seamlessly merges authentic Made in Italy tailoring with luxury hand-applied finishes, including geometric studding, crystals, and warmth-driven artisanal embroidery. Deeply rooted in the historic manufacturing hub of Barletta, Italy, Odi et Amo serves the independent, independent woman globally via an elite network of wholesale boutique partners and a high-scale, digital-first flagship e-commerce platform.

Media & Corporate Contact Information
News Source / Issuing Company: Odi et Amo (Lamonaca Group)
Physical Headquarters: Via Trani, 103, 76121 Barletta BT, Italy
Official Website: www.odietamoshop.com
Campaign Hub: www.odietamoshop.com/collections/ss-2026
Corporate Phone Desk: +39 342 629 9789
Digital Map Anchor: https://www.google.com/maps?cid=1635435834601783049