MARSHFIELD, Wis., May 26, 2026 — Pure Diesel Power is marking its 20th year in business in 2026, recognizing two decades of serving diesel truck owners and mechanics from its Central Wisconsin location.

Established in 2006, Pure Diesel Power began as a solo startup and has grown to employ more than 20 full-time employees. The company now operates a full-service shop, showroom and warehouse facility in Marshfield, Wisconsin, while maintaining an online store for customers seeking diesel performance, repair and OEM parts.

Pure Diesel Power supports a broad range of diesel truck applications, including Dodge Cummins, Ford Powerstroke and GM Duramax platforms. Its product selection includes repair components, replacement parts and performance upgrades for customers maintaining diesel trucks used for daily driving, towing, work and performance applications.

Over the past two decades, diesel truck ownership has continued to require specialized knowledge across fuel systems, engine components, turbochargers, exhaust systems, filtration and vehicle-specific upgrade options. Pure Diesel Power has built its business around helping customers research and select parts appropriate for their truck application and intended use.

The company’s 20-year milestone reflects its continued presence in the diesel aftermarket and the expansion of its operations from a small Wisconsin startup into a staffed facility serving diesel customers through both its physical location and online catalog.

Pure Diesel Power states that its approach centers on customer service before, during and after the sale, with assistance available for customers comparing parts or identifying the correct fitment for their diesel application.

Pure Diesel Power is located at 2600 S Galvin Ave, Marshfield, WI 54449. For information about the company and its diesel truck parts selection, visit https://puredieselpower.com/ or call 715-254-1833.