[United States] – Rise Above It Marketing, a woman-owned strategic consultancy, is proud to announce the official launch of its tailored marketing services for franchise development, home services, home improvement, and design-focused brands. Led by industry veteran Roxan DeGennaro, the company brings national brand expertise and practical, high-performing strategies to growing businesses that want to scale without the overhead of a traditional agency.

With more than two decades of experience leading marketing for well-known companies such as California Closets, Authority Brands, and Premium Service Brands, DeGennaro now helps small and mid-sized business owners rise above the noise with custom marketing plans, content strategies, lead generation programs, and full-funnel execution.

“Most of my clients don’t have a CMO or a deep internal marketing team, but they still deserve smart strategy, brand clarity, and real results,” says DeGennaro. “Our goal is to make enterprise-level marketing accessible and impactful—especially for operators juggling growth, recruitment, and customer acquisition all at once.”

Services offered by Rise Above It Marketing include:

Fractional CMO leadership and brand strategy

SEO and content marketing

Paid advertising and social media management

CRM and automation setup

Sales enablement and training programs

Go-to-market launch planning

AI-driven tools and reporting solutions

The firm also publishes free monthly blog posts and resource downloads aimed at educating business owners on digital tools, marketing systems, and practical steps for growth.

“Marketing is more than posting on social media—it’s understanding trends, connecting with the right audience, optimizing the funnel, and delivering consistent, measurable performance,” adds DeGennaro. “We’ve used press releases and media outreach for years to boost visibility, support local SEO, and drive relevance for our clients. We believe small businesses should have the same opportunity.”

Rise Above It Marketing serves clients across the United States, with flexible project-based, part-time, and fractional leadership packages available.

To learn more or request a free discovery call, visit www.riseaboveitmarketing.com.