Uniting Heritage Craftsmanship and Global Innovation
NEW DELHI, India – Decowood Veneers, a name synonymous with craftsmanship and quality in the wood‐panel industry for more than 20 years, today announced that it will transition its brand identity to Mikasa Decowood Veneers. This strategic rebrand under the Greenlam Industries Limited umbrella unites the time-honoured legacy of Decowood with Mikasa’s premium positioning and global footprint, delivering a seamlessly integrated product line across veneers, plywood, flooring, and doors.
“Over the last two decades, Decowood Veneers has earned the trust of architects, designers, and homeowners alike,” said Mr Saurabh Mittal, Managing Director & CEO, Greenlam Industries Limited. “By adopting the Mikasa Decowood Veneers name, we are signalling our evolution into a truly holistic lifestyle-centric brand. This change allows us to leverage Mikasa’s technological advances and international reach while preserving the hallmark quality and design heritage that our customers value.”
A Unified Brand to Power Growth and Innovation
The rebrand reflects Greenlam Industries’ vision to create a powerful family of wood‐panel solutions under one roof. Mikasa Decowood Veneers will benefit from enhanced research-and-development capabilities, expanded production capacity, and synergies across Greenlam’s global operations. The new identity reinforces the company’s commitment to uncompromising quality, sustainability, and customer-centric innovation.
Key highlights of the transition include:
Expanded Product Range: Customers can now access the full spectrum of Greenlam’s veneer, plywood, floor, and door offerings through a single, trusted brand.
Technological Leadership: Mikasa’s proprietary surface treatments and anti-scratch, antibacterial veneers will elevate Decowood’s traditional portfolio.
Stronger Global Presence: The Mikasa name will facilitate market entry and growth in Europe, North America, and APAC, backed by Greenlam’s distribution network.
Sustainability Focus: Continued adherence to responsible forestry, low-emission adhesives, and waste-minimization initiatives across all manufacturing facilities.
About Mikasa Decowood Veneers
Mikasa Decowood Veneers - formerly Decowood Veneers - is the premium decorative veneers division of Greenlam Industries Limited. Building on two decades of craftsmanship and innovation, the brand offers an extensive range of sustainable, high‑performance veneers, plywood, engineered flooring, and door products to architects, designers, and homeowners in over 100 countries.
About Greenlam Industries Limited
Greenlam Industries Limited is India’s leading manufacturer of decorative surface solutions, including laminates, veneers, and engineered flooring. With over 1,500 products across 80 collections, Greenlam serves customers in more than 100 countries. The company is committed to sustainable practices, innovative design, and premium quality.
For media enquiries, please contact:
Rohit
Head – Corporate Communications, Greenlam Industries Limited
Phone: 1800-833-0004 | Email:
[email protected]