FIBO Arabia, a new event for the health, fitness, and wellness sectors in Saudi Arabia, has announced the addition of several new flagship features to the show, underscoring its position as a cornerstone of the Kingdom’s wellness development. Under the theme ‘For a strong and healthy society’, FIBO Arabia is aligned with Vision 2030 and the country’s ongoing investment in health-focused initiatives.

Among the flaFIBO Arabia, the MENA region’s leading international trade exhibition for health, fitness, and wellness, continues to gain traction on the global stage with a 6,400 sqm exhibition dedicated to the health, fitness and wellness industry.

The inaugural event in Riyadh, which takes place from 1 to 3 October 2025 at the Riyadh Front Exhibition & Conference Centre, has garnered strong international participation, attracting exhibitors from more than 20 countries across five continents.

Organised by RX Arabia, a global leader in events and exhibitions, and under the theme ‘For a strong and healthy society’, the event is aligned with Saudi Vision 2030 and benefits from strategic support by the Ministry of Investment’s Sport Sector Team.

Confirmed participation includes a lineup of over 140 regional and international exhibitors representing markets including the United States, Germany, China, Italy, Korea, France, Poland, Switzerland, Portugal, and Canada, among others.

Renowned international brands, including Technogym, Life Fitness, DRAX, TRUE Fitness, NOHRD, BH Fitness, Bodytone, Therabody, Merrithew, Milongroup, Precor, LesMills, DHZ Fitness, Ecore, Airex, and Rolla, will be showcased throughout the three-day event from 1 to 3 October 2025 at the Riyadh Front Exhibition & Conference Centre.

Regionally, Saudi Arabia, the United Arab Emirates, Egypt and Kuwait will have a strong presence. Industry-leading brands, including Matrix, Johnson Health Tech, gym80, Al Hayat Investment, Delta Fitness, Hu Sport, and Wellness First, have already confirmed their participation, presenting the latest advancements in fitness equipment, wellness solutions, and sports technologies.

Vasyl Zhygalo, Managing Director, Middle East and Emerging Markets at RX, said: “With Riyadh rapidly emerging as a centre for global innovation, FIBO Arabia is uniquely positioned to drive the evolution of the fitness economy in the region. The calibre and breadth of international engagement reflect both the Kingdom’s strategic vision and its growing influence in the global wellness industry.

“Industry professionals are leveraging FIBO Arabia as a gateway into one of the world’s fastest-growing wellness markets. With only a 3% market penetration rate and strong governmental support, the Kingdom’s wellness sector offers substantial opportunities for international investment and expansion.

FIBO Arabia will provide a key commercial and educational platform within this rapidly expanding industry, featuring a dedicated conference that will include a lineup of over 50 internationally respected speakers from the world of health, fitness, and wellness.

Proceedings on the opening day will be led by Herman Rutgers, President, Global Growth Partners BV, who will provide detailed insights into the global fitness market and the trends expected during the next five years. He will be joined by Paul Bedford, Director, Retention Guru Ltd, outlining the retention mistakes made in mature markets. From Africa, Yves Preissler, Founder and CEO, YB Business Consulting, will take a deep dive into how fitness, recovery, and wellness can unlock profitability in hospitality investments.

They will be joined by industry thought leader Lisa Starr, Principal, Wayne Business, as well as a host of regional experts including John Foy, Chief Operating Officer, Inspire Group Kuwait; Dr. Elie Rached, Founder, Restore - Limitless Human; Dr Marwan Ghosn, Founder, IGH Clinic; Mattheos Georgiou, Senior Vice President, SIRO & Rare Finds, Kerzner International; Miya Khabbaz, Rapid Transformation Therapist & Energy Healing Expert; and Nelly Attar, Sports Entrepreneur and extreme sports athlete.

As the Kingdom continues to make substantial investments in sport and wellness, supported by a national drive to enhance population health, FIBO Arabia presents a timely and strategic platform for global companies to engage with regional partners and decision-makers, which has seen the Ministry of Investment for Saudi Arabia and its Sport Sector Team sign an investment agreement with RX Arabia.

FIBO Arabia will welcome an anticipated 10,500 attendees, including 375 qualified buyers and 50 hosted decision-makers. Targeted sectors include health club operators, physiotherapists, healthcare investors, real estate developers, government fitness entities, hospitality leaders, distributors, academic institutions, and fitness enthusiasts.

The event will also feature several specialised arenas, including the Performance Arena, which will host the FIBO Arabia x Saudi Bodybuilding Federation National Championship. This flagship competition will determine the national team for the IFBB World Bodybuilding Championships. Additionally, the Calisthenics Arena, Group Fitness Arena, Strength Arena, and Tech Arena will offer further opportunities for attendee interaction, live demonstrations, and community engagement.

FIBO Arabia 2025 is set to become a cornerstone for innovation, business growth, and sector collaboration within the MENA fitness and wellness landscape.

For more information on FIBO Arabia, please visit www.fibo-arabia.com.
gship features, FIBO Arabia will launch the Group Fitness Arena in an exclusive partnership with Les Mills. A group of certified trainers will lead a series of high-impact workouts, including BodyCombat, Grit, BodyAttack, and Yoga, designed to build community and encourage active participation.

Another major draw is the Power zone, developed in collaboration with the Saudi Strength Sports Committee. This area will host an IPF-sanctioned classic raw powerlifting competition featuring top-tier Saudi and regional lifters.

The immersive Tech zone will feature the Super 60 Challenge, a timed endurance contest, alongside indoor rowing races powered by connected ErgRace machines, a virtual Rowcave simulation on RP3 technology, and a cutting-edge VR rowing experience using immersive headsets. A full-sized competition rowing boat will also be displayed on-site, showcasing the intersection of the physical and digital worlds.

Elsewhere, the Performance zone will feature FIBO Arabia x SBBF National Championship, in partnership with the Saudi Bodybuilding Federation. The competition will determine the national team representing Saudi Arabia at the IFBB World Bodybuilding Championships, which takes place later this year.

Complementing the championship, the zone will also feature a schedule of wellness and nutrition talks, interactive sessions with athletes and influencers, as well as workshops focused on recovery, mindfulness, and holistic health.

Rounding out the features is a dedicated Calisthenics Arena, sponsored by Rhythm Calisthenics. This space will welcome both GCC and international athletes to participate in challenges and competitions that test their strength, endurance, flexibility, and coordination.

Vasyl Zhygalo, Managing Director of Middle East and Emerging Markets at RX, said: “FIBO Arabia has been created as a catalyst for transformation within Saudi Arabia’s wellness economy. The launch of our flagship Arenas reflects our commitment to elevating every dimension of fitness, from elite sport to holistic health. These features are about empowerment, education, and community engagement.”

The FIBO Arabia conference will serve as a knowledge platform for the event, with over 50 globally recognised speakers confirmed. From performance science and women’s health to wellness technology and entrepreneurship, the programme will deliver thought leadership from across the fitness spectrum.

Speakers include, amongst others, Alexey Naumov, Morgan Stanley, who will explore the next big idea in fitness and how to unlock it in the Middle East; Nasser Obeid, CEO, Pure Gym Arabia, and Hani Bukhari, CEO, Riyadh Combat Club, who will share insights into the growth of the fitness and wellness economy in the Kingdom; and Miya Khabbaz, Therapist and Healing Expert, who will address mental wellbeing through mastering the mind and energy for peak performance.

Organised by RX Arabia with the strategic support of the Ministry of Investment’s Sport Sector Team, FIBO Arabia will host over 140 exhibitors, with more than 10,500 visitors. The event takes place from 1 to 3 October 2025 at the Riyadh Front Exhibition & Conference Centre and will be the largest health, fitness, and wellness exhibition in the region.

“As Saudi Arabia pursues its Vision 2030 ambitions, we are proud to support the national movement toward a more active, health-conscious society. Through strategic partnerships and immersive programming, FIBO Arabia is creating a platform where innovation meets impact, enabling the Kingdom to become a global leader in fitness, wellbeing, and healthy living,” concluded Zhygalo.

As Saudi Arabia accelerates its transformation into a global hub for sport and wellbeing, FIBO Arabia offers an unmatched platform for education, inspiration, and investment. To register and learn more, please visit www.fibo-arabia.com