Hyderabad Saarathi Finance carried out a two-location bike rally in Telangana, covering Miryalaguda and Sangareddy, as part of an ongoing push to build financial awareness among small business owners in semi-urban and rural pockets of the state.
Around 20 members of the company's team took part in the ride, moving through local neighborhoods to hand out informational material and speak directly with shopkeepers and entrepreneurs about available credit options.
In Miryalaguda, the rally kicked off from Saarathi's local branch and wound through several areas, including Eedulaguda, the Housing Board locality, Ramachandraguda, and Ganesh Market. Along the way, riders stopped to talk with local traders, walking them through the kinds of financing and loan products on offer to help support their business needs.
The initiative reflects Saarathi Finance's broader strategy of using grassroots, on-ground outreach to reach MSME owners in tier-2 and tier-3 markets segments where access to formal credit information often remains limited.