New Delhi, July 2025 — DCYPHR, India’s rising athleisure and movementwear brand, has unveiled AUSM5X™, its first proprietary performance fabric—engineered specifically for India’s diverse climate, urban pace, and active youth culture.

AUSM5X™ isn’t just another technical textile. It’s a full-scale garment innovation platform, developed in-house by DCYPHR to support the way people actually live, move, and dress today. Sweat, heat, pollution, long commutes, back-to-back schedules—AUSM5X™ was built with all of it in mind.

“This is not just for athletes. This is for everyone constantly in motion—mentally, physically, geographically,” said the DCYPHR product team. “We wanted a fabric that could handle life in India, not just life in a gym.”

What Makes AUSM5X™ Different?
At its core, AUSM5X™ combines five key performance benefits directly into the weave—no gimmicks, no surface-level coatings. Each element addresses a pain point Indian consumers face every day:

Odour Control: Anti-microbial finish that keeps garments fresh across repeated wears and sweaty conditions.

Chafe-Free Comfort: Anti-friction texture that moves with your skin—no stickiness, no irritation, no matter the activity.

Stain Release: Easy-clean technology that helps common stains wash out more easily without compromising fabric feel.

Quick-Dry Moisture Control: Lightweight, breathable knit that dries fast, even in high humidity.

UV Resistance: Sun protection built in—because Indian summers don’t play around.

Together, these features position AUSM5X™ as a serious challenger to global names in the performance category.

Launched for a New Kind of Consumer
Gen Z and millennial shoppers in India are no longer satisfied with clothes that look good but fall apart in real life. They’re asking for more—function, style, adaptability. The AUSM5X™ launch responds to that demand with a fabric that’s clean, technical, and versatile without shouting about it.

Initial AUSM5X™ drops include oversized t-shirts, stretch raglans, and mesh-panelled tops—designed to move from gym to airport to weekend drive without needing a change of fit.

“We’re not here to chase trends,” said a DCYPHR spokesperson. “We’re here to build gear that’s ready when you are—whatever the day looks like.”

Designed in India, Built for Everywhere
While global names like Uniqlo’s AIRism and Nike’s Dri-FIT have popularized technical fabrics abroad, AUSM5X™ is India-first in its thinking. It accounts for real Indian problems: sticky commutes, air pollution, monsoon heatwaves, and packed days that start at 7 AM and end past midnight.

That’s why DCYPHR isn’t positioning AUSM5X™ as premium fitness wear—it’s calling it “movementwear.” Gear that travels better, feels lighter, and works smarter.

Available Now
AUSM5X™ garments are now available at DCYPHR.in, as well as retail partners including AJIO and Sports Station stores nationwide. The launch campaign highlights real people in real cities—runners, bikers, artists, students—living their day in AUSM5X™ fits.

About DCYPHR

Founded in India, DCYPHR is a performance-first, culture-driven brand focused on building better everyday gear. Known for its minimalist design and movement-led philosophy, DCYPHR creates products that balance functionality and identity—perfect for people who work out, travel, create, and live on the move.

Contact :
Website: https://dcyphr.in/
Indstagram: https://www.instagram.com/dcyphryourself/