Nike and Superkicks come together to introduce the Air Force 1 ‘Unmistakable’, an India – exclusive iteration of one of the world’s most iconic sneaker silhouettes. Born on the court and adopted by the streets, the AF1 has long stood as a symbol of confidence and cultural expression. With ‘Unmistakable’, that legacy is reimagined through an Indian lens, celebrating ambition, resilience, and individuality.

The sneaker retains the timeless construction of the classic AF1, refreshed with bold blue accents on the Swoosh, heel tab, and outsole, alongside a tri colour-inspired palette of blue, green, orange, and white. A special ‘Just Do It’ keychain adds a finishing touch, nodding to the relentless spirit of India’s youth. Proudly made in India, the AF1 ‘Unmistakable’ blends heritage design with contemporary cultural storytelling.

Worn by Nike athletes Shubman Gill, Tilak Varma, Shreyas Iyer, and Manika Batra, the campaign celebrates Indian athletes who continue to defy odds and carve their own paths. Shot across grassroots sports academies in Mumbai and Jaipur, the campaign captures the intersection of sport, style, and self-belief.

Speaking on the collaboration, Sangeet Paryani, CEO & Co-founder, Superkicks, shares,

“The Air Force 1 has always been a symbol of confidence and self-expression. Bringing the AF1 ‘Unmistakable’ to India with Nike feels like a natural extension of Superkicks’ culture-first journey, one that celebrates individuality, ambition, and the community shaping street culture today.”