RANCHI, Jharkhand, Oct. 22, 2026 — The Spectrum Ads, a Ranchi-based advertising agency, is expanding its Digital Marketing in Jharkhand for local and regional brands. The agency will plan social media and digital campaigns together with the outdoor, radio, cinema and print advertising it already runs across the state, giving businesses one team and one plan for both online and offline media.

The move reflects how people in the region now find and choose brands. According to the IAMAI-Kantar internet report, rural India already has more active internet users than urban India, and 57% of users prefer content in regional languages. That matters in Jharkhand, where about three in four people live outside cities, according to the 2011 census.

At the same time, offline media is still growing. The FICCI-EY media and entertainment report found that digital now accounts for close to two-thirds of India's advertising revenue, but outdoor advertising grew 13% in 2025 and print advertising also grew.
"Most businesses here have been told they have to choose between a hoarding and an Instagram campaign," said Rahul Raushan, co-founder of The Spectrum Ads. "In Jharkhand that's the wrong question. A customer in Ranchi or Hazaribagh sees the hoarding on the way to work and the ad on their phone that evening. When both carry the same message, each one works harder."

Under the expanded service, The Spectrum Ads will plan a client's digital and offline media as a single campaign. A launch might combine hoardings at key junctions, radio spots and cinema ads with social media campaigns aimed at the same towns and audiences. The agency's in-house ad film production means the same creative can run on a cinema screen, a phone and a digital display.

The agency's offline services include outdoor and hoarding advertising, radio, cinema, airport and in-flight, mall and transit, print, in-shop and out-shop branding, sports marketing, and events, activations and below-the-line campaigns. It serves clients across Jharkhand, with work extending into Bihar and Odisha.

"We measure our work by what it does for a client's business, not by likes or reach," said Tushar Kapoor, co-founder of The Spectrum Ads. "Bringing digital into the same plan as outdoor and radio lets us show local brands which part of their spend is bringing in customers, and adjust from there."
The Spectrum Ads holds ISO 9001:2015 certification for quality management. Over nine years in advertising, the agency has worked with more than 500 clients, from local businesses to national brands including Amazon, Godrej, Levi's, TVS, Radisson and Allen Solly.

Businesses interested in combined digital and offline campaigns can contact the agency at [email protected] or +91 77668 08080, between 10 a.m. and 7 p.m.

The Spectrum Ads is an ISO 9001:2015 certified advertising agency based in Ranchi, Jharkhand. Founded by Rahul Raushan and Tushar Kapoor, the agency has nine years of experience and more than 500 clients. It plans and runs outdoor and hoarding, radio, cinema, airport, mall and transit, print, retail branding, sports marketing, events and activations, ad film production, and social media and digital marketing campaigns across Jharkhand and neighboring states.
Website - https://thespectrumads.com/