What do you do when you want to buy a new car?

You would research, right?

You ask Google, social media, and your friends and family!

You find the newest car in the market and research its features. Then compare those features with the other cars of similar prices. Talk about it with the people around and ask for their experience.

At last, take a test drive.

And if everything satisfies you, you book the car.

But, sometimes the car delivery takes days and you want a car NOW. So, you do everything again and choose a different car that’s available now.

Further Reading: https://www.surveysensum.com/blog/automotive-customer-journey-surveys/