Net Promoter Score is a standard customer experience metric that enables businesses to gauge their customer retention and loyalty. In simpler terms, the metric measures the willingness of the customers to recommend your brand to their family or friend by asking a simple question –

→ How likely are you to recommend us to a family or friend?
This question is answered on an 11-point rating scale, ranging from 0 (not at all likely) to 10 (extremely likely). The respondents of these questions are divided into three categories called Promoters, Passives, and Detractors (which we will discuss later) based on their responses.

But is your NPS good or bad?

Let’s get into it.

Further Reading: https://www.surveysensum.com/blog/what-is-a-good-net-promoter-score/