How a customer perceives your brand throughout their buyer journey is called Customer Experience. It is the sum total of all the interactions and experiences your customers have with your brand.

Improving customer experience can help you,

Boost customer loyalty
Increase customer retention
Encourage word of mouth and referrals
Optimize cost of acquisition
Enhance brand awareness
But how can you do it?

How can you improve customer experience?

For that, you require Customer Experience software.

Further Reading: https://www.surveysensum.com/blog/customer-experience-software/