Woollahra, Sydney, NSW, Thursday, 16 July 2026

Introducing the 2026 winter collection by Susan Avery Flowers & Events; an elevated, streamlined approach to premium floral gifting. Celebrating meticulous craftsmanship and peak seasonality, the collection moves effortlessly from striking monochromatic whites to rich, dramatic winter textures, all framed in our signature bespoke presentation. From its iconic Woollahra studio, the celebrated floral house continues to elevate the experience of gifting roses in Sydney, combining premium local sourcing with meticulous floral artistry and a dedicated white-glove delivery service.

The art of the bloom:
As expectations around premium gifting continue to evolve, the studio has shifted its focus from simply delivering flowers to creating carefully curated botanical experiences that arrive exactly as intended. Every arrangement is designed to retain its form, freshness, and visual impact from the moment it leaves the studio until it reaches its recipient.
"The finest flowers deserve careful attention at every stage." said the Susan Avery Design Team. "Every arrangement represents a personal story, whether it's celebrating love, expressing gratitude, or marking an important milestone.”
They believe every stem should arrive exactly as our florists envisioned it, full of movement, texture, and life.

Designed from the first stem to the final delivery
Unlike conventional floral retailers, Susan Avery begins every arrangement long before it reaches the design bench. Flowers are sourced from trusted Australian growers during the early morning harvest, ensuring peak freshness before they arrive at the Woollahra studio. Senior florists then individually prepare each bloom using specialist reflexing techniques that encourage roses to reveal their natural shape and layered texture.
Rather than tightly packed bouquets, every arrangement is composed with balance, depth, and generous movement to create an elegant, gallery-inspired presentation. The completed designs are carefully secured in custom water-packed packaging before being transported by the company's own climate-controlled delivery vehicles, maintaining freshness throughout the journey.

A winter collection inspired by modern luxury
The 2026 seasonal collection introduces three signature floral styles designed for Sydney's luxury residential, corporate, and event markets.
Architectural monochrome collections
Designed for contemporary interiors, these arrangements feature generous groupings of premium white or crimson roses presented in sculptural vessels that create a bold visual statement while maintaining understated elegance.

Soft winter romance
Blending blush roses, ivory blooms, and carefully selected seasonal foliage, this collection offers a softer interpretation of luxury, making it ideal for anniversaries, celebrations, and thoughtful gifting.

Private floral concierge
For private residences, boutique hotels, fashion houses, and executive offices, Susan Avery offers customised weekly floral installations tailored to complement each interior space, season, and occasion.

Where floral design meets exceptional service
Renowned for balancing imaginative creativity with immaculate technical precision, Susan Avery Flowers & Events has spent more than forty years defining luxury floral design. Their portfolio spans high-profile editorial styling, grand weddings, and tailored residential installations; each executed with dedicated craftsmanship and an elevated, personal touch.
The latest Winter Collection continues this philosophy by pairing premium floral design with complete control over sourcing, preparation, packaging, and delivery.

To wrap up,
Susan Avery Flowers & Events' ongoing commitment to innovating luxury floral design via skilful artistry, superior local sourcing, and unwavering presentation is reflected in the 2026 Winter Collection. Whether creating an unforgettable personal gift, styling a sophisticated corporate environment, or delivering breathtaking event florals, the studio continues to set the benchmark for exceptional roses in Sydney.

Site URL: https://susanavery.com.au/products/roses