London, September 12, 2025 – The Baby Cot Shop, the distinguished British luxury nursery brand, is proud to announce its participation in the Lux Afrique Jewellery, Watch & Home Expo, taking place from 12–14 September 2025 in Lagos, Nigeria. This exclusive event marks the brand’s debut at Africa’s premier luxury lifestyle exhibition, bringing The Baby Cot Shop’s signature elegance to a discerning international audience.

Celebrated for its heirloom-quality craftsmanship, The Baby Cot Shop offers bespoke, handcrafted nursery furniture and décor designed to create enchanting and timeless spaces for little ones. At the Expo, the brand will showcase its most iconic collections, presenting an immersive experience of British design excellence tailored for Africa’s growing luxury market.

In addition to the exhibition, Toks Aruoture, British-Nigerian entrepreneur, interior designer, and founder of The Baby Cot Shop, will feature as a speaker in a panel discussion. She will share her insights on design innovation, luxury living, and the evolving role of craftsmanship in shaping meaningful interiors for families.

“It is an honour to bring The Baby Cot Shop to Lagos for the Lux Afrique Expo,” said Toks Aruoture, Founder of The Baby Cot Shop. “Our mission has always been to create beautifully designed spaces that nurture children and delight families. This event allows us to connect with a new audience who values elegance, heritage, and excellence.”

A Showcase of Luxury Design
The Baby Cot Shop’s presence at Lux Afrique will highlight the brand’s craftsmanship and design expertise—from handcrafted cots and elegant rocking chairs to bespoke textiles and personalised décor. With its flagship boutique on the King’s Road, Chelsea, and a concession in Harrods, London, The Baby Cot Shop is the UK’s leading destination for luxury nursery interiors, trusted by celebrities, athletes, and royalty.

About the Lux Afrique Expo
The Lux Afrique Jewellery, Watch & Home Expo is Africa’s leading luxury showcase, uniting global brands in fine jewellery, horology, and home design. Bringing together tastemakers, collectors, and industry leaders, the event celebrates Africa’s growing influence in the world of luxury.

Discover The Baby Cot Shop at the Lux Afrique Expo
📍 Eko Convention Centre, Lagos, Nigeria
📅 12–14 September 2025

Visit The Baby Cot Shop at:
📍 Harrods, 4th Floor, Baby & Children’s Department, London
📍 Flagship Boutique: The Baby Cot Shop, King’s Road, Chelsea, London

For press inquiries, interviews, or further information, please contact:
📩 Press Contact: Kelly Anne Jackson
📍 Email: [email protected]

📞 Phone: +44(203)3717530
🌍 Website: www.thebabycotshop.com