Indian ethnic wear is having a major fashion moment. From handwoven fabrics and block prints to contemporary kurta sets and effortless co-ords, traditional Indian clothing is evolving faster than ever. In 2026, shoppers are looking beyond simply “pretty” outfits—they want comfort, craftsmanship, versatility, and designs that feel authentic. The rise of handcrafted fashion is particularly noticeable. Handloom fabrics such as Chanderi, Jamdani and other traditional weaves are gaining renewed attention, while contemporary silhouettes are making ethnic dressing easier for everyday life.
With countless labels available online and offline, choosing the right brand can be overwhelming. So, if you're refreshing your wardrobe this year, here are 10 trending ethnic wear brands in India that deserve a place on your fashion radar in 2026.
1. The Loom – Where Indian Craft Meets Contemporary Style
When talking about the new wave of Indian ethnic fashion, The Loom deserves a special mention. The brand brings together traditional craftsmanship and modern design, making Indian textiles feel relevant for today's wardrobe.
The Loom's appeal lies in its focus on handcrafted aesthetics, artisanal techniques and fabrics that carry a distinctly Indian character. Its collections span versatile categories such as kurta sets, suit sets, dresses, tops, tunics and other contemporary ethnic styles.
What makes the brand particularly interesting in 2026 is its connection with the growing movement toward conscious and craft-led fashion. Its own 2026 fashion coverage highlights the renewed popularity of handwoven textiles, including Khadi, Ikat, Banarasi silk and Jamdani.
Best for: Handcrafted ethnic wear, contemporary traditional outfits, kurta sets and occasion-ready styles.
2. Biba – The Everyday Ethnic Favourite
Few Indian ethnic brands have achieved the recognition of Biba. It continues to be a dependable choice for women looking for colourful kurtas, salwar suits, anarkalis and Indo-Western outfits.
Biba's strength is its ability to combine traditional Indian aesthetics with wearable silhouettes. From office-friendly kurtas to festive collections, the brand offers plenty of options for building an everyday ethnic wardrobe.
Its current collections continue to focus on Indian craftsmanship while adding contemporary details and silhouettes.
Best for: Everyday kurtas, festive wear, salwar suits and affordable ethnic styling.
3. FabIndia – A Champion of Handloom Fashion
For shoppers who associate ethnic fashion with natural fabrics and traditional craftsmanship, FabIndia remains an important name.
The brand is known for bringing Indian textiles, prints and artisan-inspired designs into contemporary wardrobes. Cotton, Khadi, block prints and handloom-inspired pieces make it particularly attractive for people who prefer understated ethnic fashion.
In 2026, as consumers increasingly gravitate toward craft-led and conscious clothing, FabIndia's aesthetic feels more relevant than ever. Current fashion coverage also continues to identify the brand as a strong choice for everyday handloom and natural-fabric clothing.
Best for: Cotton kurtas, Khadi, handloom-inspired outfits and minimalist ethnic wear.
4. Libas – Modern Ethnic Wear for the Digital Generation
If traditional fashion feels too formal for your everyday lifestyle, Libas is a brand worth exploring.
The label has built a strong presence with contemporary kurtas, kurta sets, shararas and fusion styles. Its designs often balance traditional Indian elements with modern colours, prints and silhouettes.
That makes Libas particularly appealing to younger shoppers who want ethnic outfits that can transition from college or work to casual gatherings and festive occasions.
Best for: Trendy kurta sets, printed ethnic wear, shararas and affordable fusion fashion.
5. W for Woman – Polished Ethnic Dressing
W for Woman has carved out a niche for women who want ethnic clothing with a polished, contemporary appearance.
Its collections often focus on coordinated kurta sets, trousers, tunics and fusion silhouettes that work especially well for office wardrobes. Instead of relying solely on heavily traditional designs, W brings a modern sense of structure and styling to Indian clothing.
For professionals looking for ethnic outfits that feel sophisticated without being overly formal, it remains a strong choice.
Best for: Office wear, sophisticated kurta sets and contemporary Indian fashion.
6. Aurelia – Easy, Comfortable Ethnic Fashion
Aurelia is another familiar name for women who want stylish ethnic clothing without sacrificing comfort.
The brand focuses heavily on wearable silhouettes, making its collections suitable for everyday routines. Kurtas, straight-fit sets, printed styles and coordinated separates are particularly useful for creating a versatile wardrobe.
The appeal of brands like Aurelia also reflects a broader 2026 movement: ethnic clothing is increasingly being designed around real lifestyles rather than reserved exclusively for festivals and celebrations.
Best for: Everyday kurtas, comfortable sets and work-to-weekend ethnic looks.
7. Manyavar & Mohey – Festive Fashion for the Whole Family
Ethnic fashion isn't only about women's everyday wardrobes. For weddings, festivals and family celebrations, Manyavar and Mohey remain prominent names.
Manyavar has established itself strongly in men's ethnic wear, while Mohey offers women's occasion and festive fashion. Together, the brands make coordinated family dressing easier, particularly during weddings and major celebrations.
From sherwanis and kurtas to lehengas and festive sets, their collections are designed for occasions where traditional dressing takes centre stage.
Best for: Weddings, festive celebrations, coordinated family outfits and occasion wear.
8. Rangriti – Colourful and Accessible Ethnic Style
For shoppers who love colour, prints and easy-going Indian silhouettes, Rangriti is a brand worth checking out.
Its aesthetic leans toward vibrant, wearable ethnic fashion, with kurtas and sets that can work for everyday occasions as well as casual festive gatherings.
Rangriti's popularity also reflects an important shift in ethnic fashion: shoppers increasingly want pieces that can be styled multiple ways instead of outfits that only work for one occasion. The brand continues to appear among contemporary Indian kurta and ethnic-wear recommendations in 2026.
Best for: Colourful kurtas, casual ethnic wear and budget-friendly wardrobe updates.
9. Anokhi – Timeless Prints and Craft
For those who prefer craft over fast-changing fashion trends, Anokhi offers a completely different perspective.
The brand is closely associated with hand-block printing and a more artisanal approach to Indian clothing. Its designs tend to feel timeless rather than trend-dependent, making them ideal for shoppers who want pieces they can wear season after season.
In a fashion environment increasingly interested in handmade processes and textile heritage, this craft-first approach has strong relevance.
Best for: Hand-block prints, relaxed ethnic clothing and timeless Indian craftsmanship.
10. Global Desi – Ethnic Fashion with a Bohemian Twist
Global Desi brings an energetic, bohemian interpretation to Indian fashion. Instead of sticking strictly to conventional ethnic silhouettes, the brand blends Indian prints, colours and motifs with contemporary and relaxed styling.
It's particularly useful for people who enjoy experimenting with fusion fashion. A printed tunic, flowy dress or statement ethnic-inspired piece can easily be paired with modern accessories for a more individual look.
Best for: Indo-Western outfits, boho-inspired fashion and casual statement pieces.
What Is Trending in Ethnic Wear in 2026?
Knowing the brands is useful, but understanding the trends can make shopping much easier.
Handcrafted Fashion Is Taking Centre Stage
One of the biggest movements in Indian ethnic fashion is the renewed interest in handcrafted clothing. Shoppers are becoming more interested in how garments are made, where fabrics come from and whether traditional techniques are being preserved.
This is one reason brands with strong craft and textile stories, including The Loom, are attracting attention.
Co-Ord Sets Are Everywhere
Matching kurta-and-trouser combinations and embroidered co-ords are increasingly popular because they offer an instantly styled look without requiring hours of outfit planning.
Comfort Is No Longer Optional
Breathable cottons, relaxed silhouettes, lightweight fabrics and easy-to-style separates are becoming wardrobe essentials. Modern ethnic wear needs to look good while fitting comfortably into busy lifestyles.
Traditional Fabrics, Modern Silhouettes
The most interesting designs are often those that combine heritage textiles with contemporary cuts. A handwoven fabric doesn't necessarily need to become a conventional saree or kurta—it can become a modern dress, co-ord or statement top.
Sustainable and Conscious Choices
Consumers are also showing greater interest in slow fashion, natural fabrics and artisan-made clothing. Sustainability is increasingly becoming part of the ethnic-fashion conversation rather than a separate niche.
How to Choose the Right Ethnic Wear Brand
The “best” brand ultimately depends on your personal style.
If handcrafted textiles and artisan-inspired fashion are your priority, The Loom, FabIndia and Anokhi are excellent places to explore. For everyday affordable ethnic wear, Biba, Libas, Aurelia and Rangriti offer plenty of choices. If you need polished office outfits, W for Woman is worth considering, while Manyavar & Mohey are particularly suited to weddings and festive occasions.
The biggest trend of 2026 isn't necessarily one particular colour, print or silhouette. It is versatility—clothing that respects India's rich textile heritage while fitting naturally into modern life.
Final Thoughts
Indian ethnic fashion is no longer confined to festivals, weddings or traditional occasions. It has become an everyday expression of personal style.
As 2026 unfolds, expect Indian fashion to become even more craft-conscious, comfortable and experimental. The future of ethnic wear isn't about choosing between tradition and modernity—it is about bringing the two together beautifully.