Behavioural CRO platform now serves founders across five global regions - and launches new Freemium audit.

Unbias Labs has expanded its reach beyond the UK market with the introduction of USD pricing alongside GBP, a free diagnostic tier, and restructured paid plans designed for global accessibility.
The platform, which diagnoses cognitive friction in digital funnels using a proprietary database of 50+ psychological biases, now serves founders and growth teams across the UK, Europe, North America, Asia, and MENA.

The Problem It Solves

Most businesses assume their funnels are functional. The analytics say users are landing, browsing, and leaving. What the analytics cannot say is why. The answer, in the majority of cases, is not broken code or poor design. It is invisible psychological friction — cognitive biases that create resistance at specific points in the user journey without triggering any error log or heatmap anomaly.

A pricing page with too many tiers triggers the Paradox of Choice. A checkout flow without progress indicators fails to activate the Goal-Gradient Effect. A CTA framed around future savings rather than immediate benefit loses to Hyperbolic Discounting. These are not theoretical risks. They are documented neurological mechanisms with decades of research behind them.

Until now, diagnosing them required either a neuroscience-trained CRO consultant at enterprise rates or enough traffic to A/B test every hypothesis — a luxury most founders do not have.

How the Platform Works

Unbias Labs scans live websites against a proprietary database of 50+ cognitive biases — including Anchoring, Paradox of Choice, Loss Aversion, Goal-Gradient Effect, Zeigarnik Effect, Von Restorff Effect, Serial Position Effect, and Semantic Colour Violations.

The engine analyses each node of the user journey and returns a five-section diagnostic report: a Friction Scorecard with severity ratings from Minor (-4) to Active (-10), an Architectural Audit with a node-by-node teardown of the funnel, a GEO/AI Visibility Analysis checking schema and entity density, an ICE-prioritised Experiment Roadmap, and Competitor Benchmarking.

Every friction point is mapped to the specific brain mechanism causing it. The deliverable is not a list of opinions. It is a severity-scored diagnostic with concrete, implementable fixes.

New Pricing Structure

The free tier delivers a lightweight 60-second scan identifying the top three friction points on any page. It is designed to give founders an immediate snapshot of where their funnel is haemorrhaging conversions — and a taste of what the full Pulse Audit uncovers.

Paid tiers are now available in both currencies:
Pulse Audit: £29 / $39 — single-page analysis against the full bias database.
Funnel Audit: £149 / $189 — comprehensive five-page journey analysis with architectural teardown.
90-Day Funnel Tracking: £379 / $489 — ongoing month-over-month optimisation with severity tracking as fixes are implemented.

The Founder

Unbias Labs was built by Marcello Pasqualucci — a neuroscientist with 15 years of enterprise CRO experience at HSBC, Sky, Pizza Hut, Travelopia and more.
He founded the platform in 2025 during recovery from cancer, driven by a frustration that had followed him throughout his career: the methodology he used to diagnose conversion failures at Fortune 500 companies was inaccessible to the founders who needed it most.

"Cognitive biases are universal," said Pasqualucci. "Loss Aversion does not stop at the English Channel. Anchoring does not require a UK billing address. A founder in Accra or Lahore faces the same neurological friction as a growth team in King's Cross. Our pricing should reflect that reality."

What Is Next

The platform continues to expand its bias database and is always being improved and challenged by the founder himself. The goal remains unchanged: make enterprise-grade behavioural science accessible to anyone running a digital funnel, regardless of budget or geography.

About Unbias Labs

Unbias Labs is a behavioural science diagnostic engine founded in 2025 by Marcello Pasqualucci — neuroscientist and 15-year enterprise CRO veteran (ex-HSBC, Sky, Pizza Hut). The platform identifies the cognitive biases silently killing conversions in digital funnels and serves founders and growth teams across the UK, Europe, North America, Asia, and MENA. www.getunbias.com