Ventured Superintelligence, its in-house AI layer, is designed to run brands agentically with minimal human involvement

LAS VEGAS, Oct. 30, 2026: Clio Award winner and Billboard-charting artist and producer Moses Haughton Jr, known professionally as Moses Stone, today introduced Ventured, a new-age IP brand management company. Founded in 2026, Ventured is based in Las Vegas and works internationally. It revives iconic brands from the past and launches new ones, treating every brand as a long-term cultural asset.

Haughton was born in Washington, D.C., raised in Prince George's County, Maryland, and has been making music since he was 13. He was the first rapper-singer to compete on NBC's The Voice. He was the voice of McDonald's 2019 "Black & Positively Golden" campaign and its anthem, "We Golden," which earned him a Clio Award. After television, he learned the business side: publishing, royalties, rights and sync. "A song isn't just a song. It's an asset," he said. Before Ventured, he built ArtSky, an entertainment company and agency in Los Angeles.

The name reflects that range. "I ventured into so many different things, and every one of them taught me something," Haughton said. "But you can't wear every hat forever. If you want to build something bigger, you have to focus."

He also looks deeper. In airports, he notices the shoes, jackets and bags people carry, then researches the companies behind them. "That habit has become a bit of a superpower for me. I don't take things at face value anymore," he said.

Ventured is asset-light, focusing on brand development and licensing while specialist partners handle manufacturing, distribution and retail. What sets it apart is Ventured Superintelligence, a vertical and proprietary IP that Ventured built in-house. The AI layer is designed to run brands agentically with minimal human involvement. It supports research, brand development, marketing and operations, so a focused team can move with the speed and reach of a much bigger company.

For Haughton, the work comes down to ownership, legacy and equity. "I want Ventured to show that you can come from the creative side and build something that lasts," he said. "As a Black founder, I want to peel back those layers for young people who look like me and show them the inner workings most people never see. The business side is a place for them, not just the stage."

About Ventured
Ventured is a new-age IP brand management company based in Las Vegas and working internationally. Founded in 2026 by Moses Haughton Jr, known professionally as Moses Stone, Ventured revives iconic brands from the past and launches new ones. Its in-house Ventured Superintelligence vertical is designed to run brands agentically with minimal human involvement. Learn more at venturedbrands.com.

Media Contact
Zendaya
Head of Marketing, Social & Communications
Ventured
[email protected]
venturedbrands.com