From March 10th to 12th, 2026, the spirit of the contemporary Italian aperitivo arrives at European HoReCa Week in Warsaw. VETZ has chosen one of Europe’s most prestigious showcases for the international debut of VETZ Spritz Zero: a new, non-alcoholic ready-to-drink spritz designed to revolutionize the offering for hospitality professionals.

As the HoReCa sector increasingly shifts toward "Mindful Drinking" and premium non-alcoholic alternatives, VETZ Spritz Zero delivers everything that makes a spritz special - freshness, character, and conviviality - but without the alcohol.

"Participating in European HoReCa Week is a strategic move for us," the VETZ team stated. "We are here to provide industry professionals - hotels, restaurants, and cocktail bars - with a product that combines the convenience of a ready-to-drink format with the artisanal quality of a true Italian bitter. VETZ Spritz Zero isn’t a compromise; it’s a new business opportunity for those looking to tap into the tastes of modern consumers."

Officially unveiled at the Ptak Warsaw Expo, VETZ Spritz Zero boasts a bright and vibrant aromatic profile: selected botanicals, a pleasant bitter note, and fresh citrus accents meet in a balanced, refreshing drink. The result is a modern spritz created for those who want to enjoy the aperitivo ritual with a natural, light touch, without sacrificing flavor.

The 0.75L bottle is specifically designed for sharing and for optimizing behind-the-bar service: simply serve chilled over ice with a slice of orange to bring the spritz ritual anywhere, at any time of day.
The Warsaw launch marks a key step in VETZ’s export strategy, aiming to consolidate the brand's presence in the world’s most dynamic international markets.
For information, tastings, and commercial opportunities during the fair:
Stand: D5.57 Email: [email protected]

About VETZ:
VETZ is a low-ABV (15%) Italian sweet-bitter for the aperitivo, born from the dream of a group of friends to reinterpret the aperitivo ritual for the modern era. Produced in Italy with selected botanicals and high-quality ingredients, VETZ stands out for its fresh, citrusy profile and pleasant bitter aftertaste. Its botanicals include gentian, bitter orange, chamomile, vanilla, rhubarb, and cardamom. Inspired by the tradition of Italian amari but with a modern, versatile style, VETZ was created to celebrate the essence of the aperitivo: conviviality. Even the name - a slang term used among friends - reflects the brand’s spirit, which places authentic relationships and shared moments at its core.

About VETZ Spritz Zero:
https://docs.google.com/document/d/1pDcGSWqiGWnQYO6G7WdzX1OqRNVnJjNLv4KfaoaO-o0/edit?tab=t.0