Spokes Digital, a leading technology-driven performance marketing and growth agency specializing in regulated industries, is pleased to announce that Varun Patel, CEO of Spokes Digital, will be attending Market Spotlight: California 2026. Hosted by IgniteIT, the premier executive summit brings together industry leaders to focus on data-driven growth, technological innovation, and scalable performance strategies.

As the world’s largest legal cannabis economy, California serves as a crucial bellwether for industry maturation, regulatory shifts, and commercial consolidation. Market Spotlight: California 2026 brings together C-suite executives, licensed operators, investors, and industry pioneers to address pressing challenges, including market consolidation, shifting capital dynamics, and evolving compliance landscapes.

Spokes Digital will participate in high-level discussions alongside operators and technology leaders to help businesses navigate tight margins and changing consumer behaviors through performance marketing, AI integration, evolving marketing shifts, and proprietary data analytics.

Key areas of focus for Spokes Digital at the event include:

Data-Driven Performance Marketing
AI Chatbot & Automation
Navigating Market Consolidation

Attendees are welcome to schedule a meeting with the Spokes Digital team to discuss growth strategies and analytics at https://calendar.app.google/6NXiRPs76zGanbdm8 or by emailing [email protected].
To learn more about Market Spotlight: California 2026, visit https://events.igniteit.com/california26

About Spokes Digital

Spokes Digital is an AI-driven performance marketing agency exclusively focused on the cannabis industry. Known for its compliance-first approach, Spokes Digital empowers brands with tailored SEO, PPC, analytics, and AI marketing solutions that drive measurable results. Over the past eight years, the agency has helped cannabis companies generate over $400 million in revenue through innovative, growth-focused strategies.


About IgniteIT
IgniteIT hosts high-impact, curated business intelligence events designed to bring decision-makers together in mature and emerging cannabis markets. Through its Market Spotlight series, IgniteIT delivers actionable education, high-value networking, and strategic insights to help industry leaders navigate regulatory, financial, and operational landscapes.
Media Contact
Media Contact:
Leeza Thomas
Chief Digital Officer, Spokes Digital
Email: [email protected]