A Big Jump in Sales This Dhanteras
Voylla, one of India’s leading fashion jewellery brands, recorded a 137% increase in Dhanteras sales compared to last year. The key reason behind this growth was simple, fresh, affordable new jewellery designs that perfectly match what modern shoppers are looking for.
Why Customers Are Choosing Lighter Pieces
Shoppers are moving away from bulky gold jewellery and choosing lightweight, versatile designs that can be worn to college, office, or festive parties. Voylla’s latest collections, including oxidised jewellery, Gujarati jewellery designs, pastel meenakari sets, detachable matha pattis, and micro-polki chokers, became instant bestsellers across age groups.
What Customers Are Saying
“Our buyers want style without spending too much,” said a Voylla spokesperson. “New jewellery designs under ₹999 with anti-tarnish coating and 18K gold plating were loved most, especially by shoppers from tier-2 and tier-3 cities. Over 60% of festive orders came from first-time customers.”
Top-Selling Items This Season
Pastel meenakari and fusion borla sets sold out within hours
Coloured gemstone haathphools and asymmetric jhumkas topped festive wishlists
Lab-grown diamond mangalsutras won the hearts of modern brides
Oxidised jewellery layering sets became a go-to among students and working women
Gujarati jewellery designs with Bandhani enamel saw repeat purchases
What Helped Sales Grow Faster
Frequent restocks of trending designs
15-day easy returns and elegant gift-ready packaging
Free shipping and cash-on-delivery options that built trust in smaller towns
Shopping on Mobile Made It Easy
Mobile orders saw a big rise this Dhanteras, with users spending around 8 minutes browsing Voylla’s new jewellery design section. The top festive searches were “lightweight bridal jewellery,” “oxidised daily wear,” and “Gujarati jewellery under 1000.”
Happy Customers Sharing Their Looks
Customer reviews highlighted the skin-friendly finish and true-to-picture quality of Voylla pieces. Many shared Instagram reels showing how they styled the detachable matha patti as a necklace after their wedding, proving the brand’s designs are not just trendy, but practical and reusable too.
Getting Ready for Wedding Season
As the wedding season begins, Voylla has already launched convertible bridal collections with customisable stone colours and detachable features. Each design is made to mix comfort with glamour, giving every bride her dream look without a heavy price tag.
Final Takeaway
This Dhanteras clearly showed how Indian jewellery brands are evolving with the times. By focusing on new jewellery designs that combine tradition and modern appeal, brands like Voylla are redefining festive shopping for today’s generation.
Voylla’s 137% sales surge proves that jewellery doesn’t have to be heavy or expensive to make an impact; it just needs to be beautifully designed and thoughtfully priced.
https://www.voylla.com/