Digital Marketing:
Digital marketing is promoting products, brands, or services using online channels like search engines, social media, websites, and email to connect with potential customers. It's a way for businesses to use the internet and other digital tools to reach, engage, and sell to their target audience in a way that is often more targeted and measurable than traditional marketing.

Types of Digital Marketing:

SEARCH ENGINE OPTIMIZATION (SEO)
CONTENT MARKETING
SOCIAL MEDIA MARKETING
PAY-PER-CLICK (PPC)
EMAIL MARKETING
AFFILIATE MARKETING
INFLUENCER MARKETING
MOBILE MARKETING

Advantage of Digital marketing:

Global reach and cost-effectiveness
Precise targeting
Measurable and trackable results
Personalization and engagement
Improved conversion rates
Flexibility and adaptability

Scope of Digital Marketing:

Scope by career path
Scope by industry
Scope by skill and technology