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<title>Iamsoham - Latest News</title>
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<updated>2026-07-20T11:47:44+00:00</updated>
<id>urn:uuid:93b9eb7d-b7bd-9067-da00-7be7f29011a6</id>
<entry>
<title>From Meditation Cushion to Daily Wardrobe: New Startup Makes Mindfulness Wearable</title>
<link href="https://news.prfree.org/@iamsoham/from-meditation-cushion-to-daily-wardrobe-new-startup-makes-mindfulness-wearable-420angp1bnds"></link>
<id>urn:uuid:8168ca63-1ee2-0e6d-b8ed-b93ea3f33303</id>
<summary type="html"><![CDATA[Tel Aviv startup I AM THAT creates Sanskrit-inspired apparel that transforms daily dressing into mindfulness practice. Founded in 2025, the brand uses ancient mantras on eco-friendly clothing to provide continuous awareness reminders.]]></summary>
<updated>2025-08-08T16:48:07+00:00</updated>
</entry>
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