Here, we outline how some aspects of how people behave and demand changes were found from 7 years of rental data obtained as part of a research project in support of the dissertation of the below mentioned 3rd-year PhD student. Although only specific data from the Nordic region has been considered here, these trends can still assist our thoughts regarding change as these patterns can be applied to other regions of the world. What were the changes over time:

Customer composition: In 2019, the Nordic motorhome rental customers were composed of approximately 65% of Families and around 35% of Couples. 6 years later, it’s estimated that the Couples portion of total renters have grown by close on 46%! There is therefore clearly insufficient to consider only ‘family holidays’ within the Nordic motorhome segment.

Duration of hire: Before COVID, in 2019, the average motorhome rental was 12.7 days long. By 2021 this had climbed to an average of 14.2, as of our prediction, continuing around an average of 14.2 days until late in 2025. This growth should inform asset scheduling, planning, maintenance and pricing strategies for motorhome providers, along with destination management.

Origin of Rental Business: Once again, just considering pre Covid-19 travel as our data, in 2019 84% of rentals originated outside of Scandinavia – and by stark contrast, during the peak Covid-19 travel years of 2020 and2021 (locally called “domestic travel “ and a peak in new customers), some 53% of motorhome Rentals went to the new “ domestic clientele “ of motor home In our predictions to 2025, 86% of customers once again go into overseas travel – which goes shows us how much “ normal travelling” was impacted but also returns with a strong welcome.

Forth dimension - but not listed. Research based on the data will show age segments of customers in some countries and can highlight how to adapt the overall ‘ offer’.

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