PALM BEACH, FL — Armaly Marketing Group LLC today announced the full public launch of ARMS AND COMPANY, the transmedia crime franchise created, written, and headlined by Palm Beach author, actor, and recording artist Aaron Armaly.

The franchise arrives on four fronts at once: the novel ARMS AND COMPANY: The Rise of Aaron Arms (Powered Up Publishing), on sale now at Barnes & Noble; an AI-cinema television series whose first episode premieres Halloween night, October 31, 2026 at 8 PM ET on YouTube; an original soundtrack performed by Armaly as Aaron Armz; and a fashion label whose Season One Collection (76 pieces) is live now.

Armaly stars as Aaron Arms, a Palm Beach empire-builder whose rise is financed by two creditors — Russian money men, and something far older that has already claimed him. Season 1 of the series is fully written (ten episodes), directed and produced through an AI-cinema pipeline in which Armaly performs the lead in his own voice opposite a full digital cast.

Book 1 is available now at Barnes & Noble (eBook $9.00, hardcover $29.00). Episode 1, THE AWAKENING, premieres free on YouTube (@armsandcompanyofficial) on October 31. Press assets, screeners, and interview availability: [email protected].

About Armaly Marketing Group LLC — a Palm Beach, Florida company and the legal home of the ARMS AND COMPANY franchise. Its imprints include Powered Up Publishing (books) and Powered Up Records (music). Founder Aaron Armaly is the creator of ARMS AND COMPANY and appears in the indie feature THE PORT (Tubi).

Contact:
Aaron Armaly
Armaly Marketing Group LLC
600 West 36th St, Riviera Beach, FL 33404
(728) 241-7347
[email protected]