HOBOKEN, N.J., October 25, 2026. brightplace has launched brightplace Direct, a marketing platform built for apartment communities in the age of AI search.

Direct gives each community its own website connected to live pricing, availability, and floor plans. It is built to show up when renters search Google and ask AI tools, and to answer the questions renters care about most: what they will pay, what is available, and how long the commute is. Renters can book a tour directly on the site.

"By the time a renter fills out a contact form, they have usually already decided," said Brian Lichtenberger, founder of brightplace. "Direct reaches them earlier, while they are still choosing, and our pricing is tied to tours and signed leases, not lead volume."

That model is the difference. Traditional listing channels charge for lead volume, long after a renter has narrowed their choices. Direct is designed to reach renters earlier in the search, when a community can still earn consideration, and ties its pricing to real outcomes like tours and signed leases.

Direct is live with select multifamily operators across the country, powering community sites such as One Canal in Boston (https://one-canal.brightplace.ai), Indigo West in Orlando (https://indigo-west.brightplace.ai), One Boynton in Boynton Beach, Florida (https://one-boynton.brightplace.ai), 3400 Avenue of the Arts in Costa Mesa, California (https://3400-avenue-of-the-arts.brightplace.ai), and Citigate in Jacksonville, Florida (https://citigate.brightplace.ai).

About brightplace
brightplace is an AI-native apartment rental discovery platform that helps renters find homes based on how they actually live, not just price and filters. Through brightplace Direct, apartment communities get a website connected to live pricing, availability, and floor plans, built to be found in search and AI tools. Learn more at https://brightplace.ai.

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