Founded by designer Alona Shelemy, the brand creates necklaces, bracelets, earrings, rings, pearl pieces, semi precious stone jewellery and personalised styling options.

As interest in handmade jewellery London continues to bring customers towards independent designers and more individual accessories, By Alona's collections focus on jewellery that can be worn, layered and reinterpreted rather than restricted to a single occasion.

The brand's collections range from everyday chains and bestselling jewellery to semi precious gemstones, freshwater pearls and statement pieces.

Customers looking for a more personal approach can also explore By Alona's Build Your Own necklace collection. The collection allows customers to explore chains and pendants in different combinations, offering an alternative for shoppers researching a custom necklace UK style.

Rather than approaching personalised jewellery as a traditional bespoke service, the Build Your Own concept gives customers greater flexibility in how selected necklace components are combined and styled.

Alongside personalised options, By Alona continues to develop jewellery for customers looking for distinctive everyday designs from an independent London brand.

About By Alona
By Alona is a London-based jewellery brand founded by designer Alona Shelemy. The collections span necklaces, earrings, bracelets, rings, freshwater pearls, semi precious stones, sterling silver and personalised jewellery concepts.

For more information, visit By Alona Jewellery.