By Alona is a London-based jewellery brand known for its sculptural designs, premium finishes, and modern approach to timeless craftsmanship.

The 'Fragments of Desire' collection is now available exclusively on the By Alona website . Pieces can also be viewed by appointment at the By Alona showroom in London.

By Alona is a London-based jewellery brand known for its sculptural designs, premium finishes, and modern approach to timeless craftsmanship.

Berlin, Germany – ByAlona is proud to unveil its exquisite collection of bracelets, designed to add the perfect finishing touch to any outfit.

London, UK — 20-02-2026— By Alona, the London-based jewellery house known for sculptural silhouettes and thoughtful craftsmanship, proudly unveils two distinctive additions to its collection: the MIELE Bracelet Gold and the WILLOW Bracelet – Peridot.

Founded by designer Alona Shelemy, By Alona is a London-based jewellery brand known for sculptural silhouettes, thoughtful craftsmanship, and modern versatility.

Founded by designer Alona Shelemy, By Alona is a London-based jewellery brand blending heritage, craftsmanship, and contemporary design.

By Alona, a UK based jewellery brand, redefines everyday luxury jewellery through contemporary jewellery designs crafted for modern women, blending refined craftsmanship with effortless, wearable elegance.

London, United Kingdom – 06-01-2026 — By Alona, the London-based jewellery brand known for refined craftsmanship and contemporary silhouettes.

London, UK — 31-12-2025 — By Alona, the London-based jewellery house renowned for sculptural silhouettes and thoughtful craftsmanship, announces the launch of its newest statement designs: the Athena Gaia Rings and the Juliet Ring.

London, UK — 20-12-2025 — By Alona, the London-based jewellery house known for refined craftsmanship and modern elegance, announces its latest expression of Freshwater pearl jewellery UK, redefining pearls for the contemporary woman.

Alona Shelemy is the founder and creative director of By Alona. Her journey in jewellery began in childhood, surrounded by the precious designs and craftsmanship of her father's fine jewellery workshop.

By Alona unveils a modern ammonite necklace collection, transforming ancient fossils into sculptural jewellery. Each piece blends natural history with contemporary design, offering unique, handcrafted accessories made in London.