London, UK — 17-11-2025 — By Alona, the London-based jewellery house known for its sculptural silhouettes and small-batch craftsmanship, is proud to announce the release of its newest capsule: a refined collection of ammonite necklace designs that transform ancient marine fossils into contemporary wearable art. Each piece merges geological history with the brand’s signature modern, editorial aesthetic—marking one of the most distinctive launches in By Alona’s recent line-up.

Using genuine fossilized ammonites, the new ammonite jewelry collection celebrates the natural spirals, textures, and ridges that have formed over millions of years. Set in polished or satin-finished metals, the pieces highlight the organic beauty of the fossil while offering a modern, sculptural silhouette suitable for both everyday wear and sophisticated evening styling.

A Collection Rooted in Deep Time and Modern Craft

Ammonites—extinct marine creatures celebrated for their spiraled shells—carry an unmistakable visual rhythm. By Alona has embraced that natural geometry, designing each ammonite necklace to honour the fossil’s original form rather than reshape it. The result is a collection that feels both ancient and sharply contemporary.

“We wanted to create jewellery that embodies history, artistry, and modern clarity,” says designer and founder Alona Shelemy. “Every ammonite is different. When paired with metal, the fossil becomes a sculptural pendant that holds memory and movement.”

The New Standard in Ammonite Jewelry

Each piece in the capsule is handcrafted in London, using responsibly sourced fossils curated for quality, symmetry, and lustre. The brand’s small-batch model ensures that every ammonite jewelry piece receives thoughtful attention—from bezel construction to chain pairing—so the fossil’s unique characteristics are preserved.

The collection includes:

Heritage Ammonite Pendants — Large spiraled fossils set in gold and silver tones

Minimalist Slice Ammonite Necklaces — Sleek, contemporary shapes for understated styling

Sculptural Chain Pairings — Modern chain links chosen to complement fossil texture

Limited Edition Textured Settings — Hand-finished frames inspired by ancient artifacts

Each design carries the natural intrigue of the ammonite while offering the refined wearability that By Alona is known for.

Designed for the Modern Collector

The new ammonite necklace offerings appeal to those who value meaningful jewellery—pieces that hold narrative, craftsmanship, and visual impact. The fossil’s natural patterning makes every item in the collection one-of-a-kind, turning each pendant into a statement of individuality.

“At a time when consumers are looking for jewellery that feels personal and expressive, ammonite pieces stand out,” Shelemy explains. “They’re deeply rooted in nature, yet they complement the modern woman’s wardrobe effortlessly.”

Styling Versatility: From Minimalist to Bold

The ammonite jewelry collection was created with layered styling in mind. Each pendant pairs beautifully with delicate chains, statement links, or pearl accents. Whether worn as a hero piece or part of a curated necklace stack, the ammonite’s spiral form delivers visual balance and elegant complexity.

The tonal neutrality of the fossils also makes them suitable for year-round styling—moving seamlessly from soft spring palettes to autumnal textures and winter metallics.

A Sustainable, Small-Batch Approach

By Alona remains committed to thoughtful production. The ammonites used in the collection are ethically sourced and hand-selected, ensuring quality and authenticity. Each fossil is set in London-based workshops using recycled metals whenever possible.

The brand continues its support of sustainable practices and charitable partnerships, further strengthening its identity as a conscious luxury label.