London, UK — 29-01-2026 — By Alona unveils two refined additions to its design-led portfolio: Athena earrings and Amary earrings. Rooted in sculptural form and thoughtful craftsmanship, the new designs explore balance, movement, and quiet confidence—hallmarks of the brand’s modern approach to jewellery.

Designed and crafted in London, both styles reflect By Alona’s commitment to small-batch production and premium finishes. Each pair is created to transition seamlessly from everyday wear to elevated occasions, offering versatility without compromise.

Athena Earrings: Strength, Structure, and Poise

Inspired by classical proportion and contemporary architecture, Athena earrings embody a sense of strength expressed through clean lines and sculptural depth. Their confident silhouette frames the face with intention, delivering impact without excess.

The design celebrates balance—polished surfaces meet considered weight, creating earrings that feel powerful yet refined. Athena earrings are made for women who appreciate jewellery as an extension of self-assurance and modern style.

Amary Earrings: Soft Movement with Modern Romance

In contrast, Amary earrings introduce a softer rhythm. Defined by fluid lines and elegant curvature, they bring a sense of ease and femininity to modern dressing. The silhouette is delicate but purposeful, designed to move subtly with the wearer.

Amary earrings are ideal for those who value understated elegance—pieces that enhance rather than dominate. Their versatility allows them to pair effortlessly with both tailored looks and relaxed silhouettes.

Crafted for the Modern Wardrobe

Both Athena and Amary earrings reflect By Alona’s design philosophy: jewellery that feels intentional, wearable, and enduring. Produced in small batches using responsibly sourced materials, each piece is hand-finished to ensure quality and longevity.

These earrings are designed to integrate into a curated jewellery wardrobe—complementing chains, rings, and bracelets while holding their own as standalone statements.

Availability

The Athena earrings and Amary earrings are now available exclusively at:

www.byalona.com

Pieces can also be viewed by appointment at the By Alona studio in London.