London, UK — 21-10-2026 — By Alona, a contemporary jewellery brand known for expressive and wearable designs, introduces the ATHENA Earrings - Gold, a statement piece created for women who want to bring effortless luxury to their everyday style.

The ATHENA Earrings feature an organic textured design that gives the silhouette a distinctive, sculptural character. Their demi-hoop shape offers a refined alternative to traditional hoops, making them suitable for both everyday outfits and more elevated occasions.

Crafted from 18kt gold-plated brass, the earrings are designed to be lightweight and durable while maintaining a polished gold finish. The clip-on style provides a secure and comfortable fit, while the 2.5-inch total length creates an eye-catching statement without overwhelming the overall look. BY ALONA

The ATHENA Earrings are designed and made in the UK and arrive in By Alona's signature small gift box and velvet pouch, making them an elegant jewellery gift option as well as a versatile addition to a personal collection. BY ALONA

Available for £110, the ATHENA Earrings - Gold reflect By Alona's approach to modern jewellery: distinctive forms, considered details and effortless styling for contemporary women. BY ALONA

Discover ATHENA Earrings - Gold: Shop ATHENA Earrings - Gold

About By Alona
By Alona creates contemporary jewellery designed to be worn, layered and enjoyed beyond a single occasion. The brand combines modern silhouettes with distinctive textures and thoughtful details to create jewellery for everyday expression.