London, UK — 05-02-2026— By Alona unveils two refined additions to its silver edit: the SOHO Ring and SOIRÉE Ring, both crafted in premium sterling silver. Designed to move seamlessly from day to evening, the new rings celebrate clean lines, considered proportions, and the quiet confidence of modern design.

Rooted in By Alona’s signature aesthetic—where contemporary form meets timeless wearability—these pieces elevate silver jewellery with sculptural simplicity and enduring appeal.

Sterling Silver, Refined for Modern Wear

Sterling silver is central to the collection’s design language. Valued for its luminosity, strength, and versatility, the metal provides a polished canvas for refined silhouettes. Each ring is hand-finished to achieve a smooth, elevated sheen that complements everyday styling while standing up to regular wear.

By Alona’s small-batch production ensures careful attention to detail, from the balance of weight to the comfort of fit—details that define jewellery meant to be worn often and loved long-term.

The SOHO Ring: Clean Lines with Urban Energy

Inspired by modern city living, the SOHO Ring is defined by its minimalist form and confident presence. Its streamlined profile offers understated impact, making it an effortless choice for daily wear. Designed to stack beautifully or stand alone, the SOHO Ring reflects the rhythm of contemporary life—considered, versatile, and quietly bold.

The SOIRÉE Ring: Subtle Elegance After Dark

The SOIRÉE Ring brings a softer, more refined expression to sterling silver. With gentle curves and an elegant silhouette, it is designed for moments that call for polish without excess. The ring transitions naturally from office hours to evening occasions, adding a touch of sophistication that feels effortless rather than ornate.

Designed to Mix, Stack, and Personalise

Together, the SOHO Ring and SOIRÉE Ring offer a balanced approach to silver styling. Wear them individually for clean simplicity or pair them for a layered look that reflects personal style. Their complementary designs encourage experimentation while maintaining a cohesive aesthetic.

Availability

The SOHO Ring and SOIRÉE Ring in sterling silver are available now exclusively at:

www.byalona.com

Clients may also view the pieces by appointment at the By Alona studio in London.