London, UK — 09-04-2026 — By Alona, the London-based jewellery house known for its contemporary designs and premium craftsmanship, is excited to announce the launch of its latest collection, 'Fragments of Desire'. This exclusive range combines refined aesthetics with bold design, offering a curated selection of sculptural rings, elegant bangles, statement earrings, and timeless necklaces.

Inspired by the beauty of raw forms and the allure of modern sophistication, the 'Fragments of Desire' collection is designed for the woman who seeks jewellery that speaks to both individuality and grace.

Sculptural Designs with Timeless Appeal

The 'Fragments of Desire' collection features over 30 pieces, each designed with unique shapes and sophisticated detailing. Whether it’s the geometric elegance of the Celestine Ring, the bold curves of the Camilla Bangle, or the fluid shapes of the Darla Earrings, every piece is a study in balance and artistry. This collection is an ode to modernity with a nod to timeless elegance, offering something for every occasion.

The pieces in this collection are crafted with the finest materials, including high-quality sterling silver, 18K gold plating, and semi-precious gemstones. Each item is designed to stand out while seamlessly integrating into the everyday jewellery wardrobe.

A Design Philosophy Rooted in Modern Artistry

By Alona’s founder and designer, Alona Shelemy, draws inspiration from the interplay between architecture, nature, and personal storytelling. “Jewellery should feel like an extension of the person wearing it,” says Alona. “The 'Fragments of Desire' collection is all about embracing the raw beauty of organic shapes while maintaining a refined, wearable quality.”

Every piece is hand-finished, ensuring that the brand’s commitment to quality and craftsmanship is evident in each design. Whether worn individually for impact or layered to create a curated look, the 'Fragments of Desire' collection gives women the freedom to express themselves through jewellery that complements their unique style.

The Collection Highlights

Celestine Ring – A geometric masterpiece with bold angles and smooth, polished surfaces, offering modern sophistication with every wear.
Camilla Bangle – An elegant design with strong, clean lines that create a sculptural effect on the wrist, perfect for both day and night.

Darla Earrings – Statement earrings that feature a sculptural design, ideal for those looking to make an impression while maintaining grace.
Lolita Necklace – A timeless piece featuring delicate chains and geometric elements that add versatility to any outfit.
Available Now at By Alona