DesignNBuy, a global provider of web-to-print software solutions, has announced an upcoming industry webinar addressing the growing impact of artificial intelligence on online print product discovery.

As buyer behavior continues to evolve, artificial intelligence and large language model (LLM) platforms are increasingly influencing how customers search for and evaluate print products online. Rather than relying solely on traditional search engines or online marketplaces, buyers are now using AI-powered tools to seek direct recommendations on where to purchase specific products.

In response to this shift in digital discovery patterns, DesignNBuy is organizing an educational session aimed at helping print businesses understand how AI-driven search environments are affecting online visibility and purchasing behavior.

Webinar Details

Date: Thursday, February 19, 2026
Time: 11:00 AM EST | 4:00 PM GMT | 5:00 PM CEST

The session will examine how AI-based search systems interpret storefront content and generate product recommendations, and how print businesses can align their digital strategies accordingly.

During the webinar, attendees will gain insight into how AI and LLM-powered search experiences are shaping product discovery within the print industry. The discussion will address how online storefronts may appear within AI-generated responses, the role of structured product data in supporting AI interpretation, and strategic considerations for strengthening visibility in emerging discovery channels.

The session will also outline practical implementation approaches designed to help businesses establish more consistent online order flow and reduce dependency on traditional traffic sources.

The webinar is intended for print business owners operating online storefronts, print-on-demand sellers using platforms such as Shopify, Magento, Printful, or Printify, web-to-print providers seeking to expand digital revenue streams, and print companies working to improve overall marketing efficiency and return on investment.

The announcement comes at a time when many print businesses are experiencing increasing advertising costs, fluctuating search engine performance, and heightened competition from large online marketplaces. In addition, limited presence within AI-driven discovery environments has emerged as a new visibility challenge for independent print providers.

“Buyer journeys are changing rapidly, and visibility strategies must evolve accordingly,” said the DesignNBuy team. “AI-powered discovery platforms are becoming an active part of the purchasing process. Through this webinar, we aim to provide clarity on these developments and outline practical approaches that can help print businesses remain competitive.”

DesignNBuy has supported thousands of print and packaging companies worldwide in digitizing their operations and enhancing online sales performance. The company continues to introduce initiatives designed to address emerging digital trends and support long-term industry growth.

To register, visit: https://us06web.zoom.us/webinar/register/1617707042433/WN_oCcb26vBQY6ouo2ut0S6aQ

Know more about DesignNBuy here: https://www.designnbuy.com/