Medialogia’s ranking is based on monitoring more than 113,000 Russian media outlets, including TV channels, radio stations, print publications, news agencies, and online media. The ranking’s key metric is the MediaIndex, which takes into account the citation rate of publications, the tone of mentions, the role of a company in media coverage, and the prominence of its mentions.
“We always try to look at our projects through the eyes of journalists and readers. Simply telling people about a company is not enough. It is important to understand what aspects of its work are genuinely newsworthy and why they might interest an audience. We pay close attention to this, so it is especially rewarding to see our efforts recognized,” says Alexandra Drobysheva, CEO of HINT.
Medialogia’s ranking is based on a comprehensive analysis of the Russian media landscape, providing an objective assessment of agencies’ contributions to the news agenda.
About HINT
HINT is an international digital company that helps clients achieve their business goals, from increasing revenue to automating marketing and sales processes.
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