TrackFunnels, a Berlin-based MarTech consultancy and Zapier Solutions Partner, has expanded its Zapier consulting services to help B2B companies and agencies build more reliable automation systems across marketing, sales, analytics, and operations.

Zapier is increasingly becoming a practical orchestration layer for modern business teams. It connects thousands of business applications and supports AI workflows, agents, MCP-connected actions, forms, tables, interfaces, and business process automation. For companies trying to bring AI into real workflows, this creates a flexible way to connect tools, data, decisions, and actions.

TrackFunnels helps companies implement this with a focus on data integrity.

“Zapier is powerful because it sits close to where work happens,” said Shadab Malik, Founder of TrackFunnels. “It can connect forms, CRMs, spreadsheets, analytics tools, email platforms, AI tools, and internal alerts. The real question is whether the data moving through those workflows remains accurate, complete, and useful.”

TrackFunnels’ expanded Zapier consulting service is built for B2B companies that want more than simple automation setup. The consultancy helps clients understand the business process, map the data flow, choose the right source of truth, configure automations, introduce AI where useful, and measure the outcome.

This data-first approach reflects TrackFunnels’ wider background in MarTech, web tracking, analytics, attribution, and reporting.

“Many automation problems are actually data problems,” Malik said. “A workflow can appear successful because it runs without errors, while still creating duplicate records, losing attribution, overwriting fields, or sending incomplete data to sales. That is the kind of risk we help teams avoid.”

The expanded service includes Zapier workflow design, AI workflow planning, CRM and marketing tool integrations, lead routing, enrichment workflows, campaign operations, reporting automations, error handling, documentation, troubleshooting, and optimization.

TrackFunnels also provides white-label Zapier implementation for marketing agencies that need technical automation support for client delivery.

The service is being introduced as more B2B teams explore AI orchestration. AI agents and AI-assisted workflows can help teams summarize information, classify leads, route requests, draft responses, enrich records, and trigger next steps. Yet these workflows depend heavily on the quality of the underlying data.

“AI orchestration needs clean inputs, clear rules, and measurable outputs,” Malik said. “If companies skip the data layer, they end up scaling unreliable decisions. The future of B2B automation will depend on how well companies connect AI, human review, business systems, and trusted data.”

TrackFunnels brings 20+ years of combined marketing and MarTech experience to this work. Malik spent 10+ years as a core marketer leading teams before moving deeper into MarTech, analytics, tracking, and automation. He has founded three companies, with TrackFunnels being the third.

The consultancy has delivered 100+ client setups across Europe, the United States, Japan, and the Middle East. Its work includes automation systems for ALSO across 29 geographies, high-scale tracking infrastructure for millions of site visits per day, campaign attribution for €100K+ monthly ad spend, attribution fixes for Charisma On Command, and offline conversion tracking in GA4 for AutoScout24.

To support new clients, TrackFunnels is offering a Free Zapier Data Flow Review.

The review is designed for teams exploring Zapier for the first time, companies introducing AI into workflows, and businesses with existing automations that have become difficult to maintain. TrackFunnels will review one workflow, automation idea, or current Zapier setup and provide recommendations on data flow, field mapping, source-of-truth decisions, validation, AI opportunities, risks, and next steps.

“Good automation starts with a clear data flow,” Malik said. “Before building more workflows, companies should understand where the data comes from, where it goes, what can break, and how the result will be used.”

TrackFunnels’ Zapier consulting services are now available for B2B companies, marketing teams, and agencies looking to build AI-ready workflows with reliable data foundations.

Businesses can learn more or request a Free Zapier Data Flow Review through https://trackfunnels.com/advanced-zapier-consulting/