BENGALURU, INDIA – July 17, 2026

Building a brand in today’s D2C world isn’t just about launching products. It’s about understanding what people actually want, adapting quickly, and staying close to changing customer habits.

That’s the direction Menx is taking as the Bengaluru-based men’s grooming and lifestyle brand announces the appointment of Karan Kumar as its new Chief Marketing Officer (CMO). The move comes at a time when the company is preparing for its next phase of growth and expanding its 2026 product lineup.

Much of Karan's career has been spent solving one question: how do you grow a consumer brand in an increasingly crowded digital market? Over the last five years, he's led performance marketing initiatives, experimented with customer acquisition strategies, and worked closely with fast-growing D2C businesses looking to scale.

At Menx, he will be responsible for shaping the brand’s marketing roadmap, strengthening digital campaigns, improving customer acquisition strategies, and building a stronger connection with consumers across India.

For Karan, the opportunity comes at an exciting point in the men’s grooming industry. More Indian men today are paying attention to grooming, styling, and personal care — not just as a necessity but as a part of their lifestyle.

“I’m really excited to be joining Menx at this stage of its journey,” said Karan Kumar, Chief Marketing Officer, Menx. “The way men think about grooming and lifestyle products is changing. Customers are looking for products that are practical, well-designed, and easy to use. Our focus will be on building a brand that fits naturally into their everyday lives.”

Menx is also expanding beyond traditional grooming products with a wider lifestyle ecosystem. The company’s latest product range includes grooming devices such as the Menx Portable Beard Trimmer, featuring self-sharpening titanium-coated blades and precision adjustment controls, along with the Menx Anti-Scald Electric Beard Straightener Comb, designed with smart thermal sensors for safer styling.

But grooming is only one part of the bigger picture.

The brand has also stepped into the premium accessories segment with its handcrafted minimalist wallet collection and a curated selection of men’s gifting products. The idea is simple — create products that are useful, look good, and make sense for modern consumers, whether it’s for everyday use or special occasions.

“Men today are not looking for complicated solutions,” Karan added. “They want products that save time, work well, and fit into their lifestyle. That’s the space we want to build in.”

To support its growing operations, Menx is also strengthening its corporate presence. The company plans to open a new corporate office in Gurgaon in Q3 2026 while continuing to operate its technology and data headquarters in Bengaluru.

For Menx, the second office isn't just about adding another location. The company expects it to bring teams closer to partners in Northern India and make it easier to manage operations as the business continues to expand.

A few years ago, the conversation around men's grooming looked very different. Today, consumers are paying more attention to quality, convenience, and design. Menx believes that change creates new opportunities, and the company plans to build on them with new products, a larger team, and a stronger presence across the country.

About Menx

Located in Bangalore, Menx is a D2C brand from India that offers products in the men’s grooming & leisure category. The company makes functional grooming tools and everyday products for the contemporary user. The product range includes beard trimmers, electric beard straightening combs, leather wallet, and handpicked gifts for men.

Menx has been persistently expanding its footprint across India, combining product innovation with a strong digital-first approach. The corporation is also ramping up activities from Bengaluru and in its growth plans, it is scheduled to build up a new corporate headquarters in Gurgaon in September 2026.

For more information, visit www.menx.co.in.

Media Contact:
Name: Press & Communications Team
Title: Media Operations Lead, Menx
Email: [email protected]
Website: https://menx.co.in